Making It Happen 

Creating content is hard to do. For many organizations, it falls on the backburner when the business gets busy. 

1. Make a Calendar- Look at a calendar setup to put content on a schedule that allows you to plan ahead for seasons when you may have more or less going on. Also, this can help you think through content that may have some seasonality to it. 

2. Make someone responsible- Make sure someone knows it is their job to make this happen. This is an area where working with an outside firm can be helpful because they will help ensure things happen in a timely manner. 

3. Set Reminders- Even something as simple as setting reminders on your phone can be helpful on a day to day basis.

This blog post is a portion of Attention and Action. The book walks you through the marketing process that Adelsberger Marketing follows with its clients. You can read this book for free as a blog on the Adelsberger Marketing website or purchase on

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