Messaging Elevator Pitch The classic imaginative scenario, you wind up on an elevator with a potential customer or investor and you get 60 seconds (or less) and what do you

Branding (Logo, Fonts, Colors) Branding is a fundamental part of any business and every company should have a good logo as part of the brand. Branding is a term that

Branding and Builders When we work on marketing projects, we like to think of two categories: Builders and Drivers (a concept we are borrowing from Paul Roetzer and PR 20/20).

Who Are Your Customers?  You need to know who your customers are in order to grow a business. We start every project with an exercise to help us create “avatars”

Messaging and Terminology The way we talk about things can be important to convey what they mean to us. Calling someone who works in your organization a team member rather

Stark Raving Fans “Stark Raving Fans” is a term that I came across in Seth Godin’s work. Stark Raving Fans means you go beyond just customer service to seeing every

Do You Deliver Well? If you spend $10,000 on advertising and your customer service or product is horrible, what will the result be? You’ll have wasted that $10k and then

Price/Position/Product/Place Now that we have covered who you are, we can start to get a better understanding of where you sit in the marketplace. The classic reason for doing this

Who are you? Mission/Vision Purpose One of my favorite jokes from the TV show Scrubs involves a character described as “Johnny the tackling Alzheimer’s patient.” (https://www.youtube.com/watch?v=3kx7tgkJbjo) Johnny yells, “Who am

Marketing begins with the old saying, “know thyself.”  In Chapter 1, we talked about “what is marketing?” In this chapter, we will turn the focus to where the process should

Awareness and Direct Response Marketing Two final categories we need to consider when we think about marketing is awareness and direct response marketing. While these two ideas can work together

Permission-Based Marketing and Interruption Based Marketing As so brilliantly pointed out by Seth Godin in his book, Permission Marketing, we need to understand the difference between permission and interruption based

Providing Value Many of the best versions of marketing provide value. Value in this instance has a really broad definition. Value could be: something that is funny, something that makes you

Builders and Drivers When we consider working with a client and when someone considers their marketing resources, using two categories, builders and drivers, is helpful. Builders are pieces of marketing

AttentionAttention is one of our more important resources we have left. But as a culture, we have not yet started treating it as essential as time. Attention can be garnered

Marketing vs SalesThe gap between marketing and sales is often a small crack in small organizations. However, that gap is more like a wide gulf in large organizations. The size

The simplest definition of marketing that I have is this: Marketing is the effort of getting someone’s attention and motivating them to take your call to action/goal.

From pirates to giant dangerous machinery this project was fun!

Why is Apple releasing a privacy-focused update and why is Facebook spending enormous amounts of money to object? It affects the core of both of their business models.  Apple has

*This blog is partially highlighting Sticker Mule, a company we use, as a sort of sponsored post, just wanted to put that out there* As previously mentioned, we love themes