With the help of our timed, idea discovery activities, we help our customers develop new, innovative ideas. With World Changers, we helped them identify concepts that they hadn’t thought about before. However, instead of just providing a list of potential new ideas, our process helps businesses to categorize ideas in to “quick wins”, “big projects”, and “hard slogs”. In the World Changers strategy session, we were able to identify those ideas that would be immediate successes with little work, concepts that would have a big payoff, but would take a lot of time and effort, and discard ideas that were interesting, but would take too much time and effort or would not have an impact on their core audience. Additionally, World Changers noted that while they came in for marketing strategy, they realized they had questions about general media and their website. We are always willing to go outside the bounds of what the focus of the meeting is for in order to provide more value for our customers.