Book Review: #AskGaryVee


There are a few people in my co-working space that are huge Gary Vaynerchuk fans. I have never been one. I did follow him on Twitter because supposedly his social media knowledge was top notch. So early one morning, like 5:20 in the morning, right before I got on the treadmill, I saw a tweet from Gary about looking for reviewers for his new book. I like free stuff and learning, so I figured why not make a pitch for a copy of AskGaryVee:

asking for askgaryvee

I openly stated that I was not a huge fan and Gary thought that angle would work well. A few weeks later I received the proof copy in the mail.

Here is the setup for the book: Gary hosts a video show where he takes questions from the online community and answers them on video called AskGaryVee. He does these videos regularly, at the time of writing they are up to episode 191. This book is a summary of some of the best questions and answers of the show. I have never seen one of these shows so all the content was new to me. If you are an avid follower there maybe some repeat content for you.

Gary covers a lot of ground in this book, everything from family to work to the New York Jets. Mean Green aside, the content in the book is great. This may end up being one of the more important books for modern marketers to read. It joins Seth Godin’s Permission Marketing on my list of seminal books for marketers to read to be prepared to do business today.

The Good in AskGaryVee:

This book is easy to read. It is cut into short sections grouped by a larger theme. You can read two questions and answers and have a good stopping point.
Contains great up-to-date information. All the content in this book is fresh for Spring 2016. This makes is valuable as the social media landscape is always updating.
It gives a look inside Gary Vee without being overpowering. Gary Vee has a strong personality on camera. This can turn some off. I had this same experience with Dave Ramsey. When I learned more about Dave’s story and heard his heart, I was able to listen to him with a different ear. This book has given me a bigger framework in which to read and enjoy Gary Vee.
It made me a better marketer. Hearing Gary breakdown some of his techniques and thought processes helped me get even better at my job.

The Bad in AskGaryVee:

Some extra info: There are a few sections that are fun to read if you are a fan, but are not very valuable if you are not a fan. Keep in mind, the extra stuff is like 2% of the book, but just a heads up.
Up-to-Date Info will be out-of-date soon. This is the nature of the beast, but the up-to-date info will also be yesterday’s news in no time. But if you are trying to make your living in social media you are always have to keep up with the latest.
If you are a fan some recycle: If you are already following Gary Vee and watching his videos, there maybe some repeat material. Not saying you shouldn’t hear it again, but just a warning.


If you are a marketer and want to be good at your job, this a great book to read. In the beginning of January I was not a fan, but now I am a Gary Vee fan. Check out this book!

A new coat of paint fixes nothing.


A few weeks ago, I found myself a fast food chain in Nashville. This red headed fast food chain will remain unnamed, but when I entered, it was beautiful. It was the nicest and most modern looking fast food restaurant I had ever stepped foot in. It was clear that they had recently remodeled and spent a lot of money doing so.

This set my expectations really high! I see this is a trend that McDonald’s started by rennovating to make their restaurants feel classier, in the face of many people moving on from eating fast food. This restaurant chain had even added a fancy line of teas that claim to be very truthful, to help encourage this appeal to a new customer base.

But with all things, if expectations are set higher the experience can hope to meet you have been set up for failure. To match up with the expectations that were set, I would have had to have a great customer experience. But the reason that this is becoming a blog post is because, it wasn’t.

The bathroom was dirty and the service was extremely slow and uninformed. I tried to redeem a coupon from a local sports franchise and it was met with stares and to many questions. The issue was resolved when, i kid you not, a redheaded manager came and reluctantly gave me the item. Fortunately, I do not live near this restaurant but if I lived near it, I would probably not return to this restaurant.

I would have been more forgiving if they had not set a super high expectation based on the appearance of the restaurant. Instead of this remodel being an investment, it really has become a cost because the customer will expect a better experience then they will receive and have a much worse experience.

That money would have been better spent on improving the team and investing in staffing to ensure a great customer experience. [bctt tweet=”A new coat of paint fixes nothing. “]