Podcasts
What We Do:
Adelsberger Marketing can help you plan content, record audio and video, and edit and produce short form video content to create the podcast you want to get to your listeners or clients.
Why It's Important:
With 1 in 4 internet users listening to podcasts and over 546 million podcast listeners worldwide, podcasts are an ever growing way to reach consumers where they are. With the ability to create content that is digestible through stand alone audio and video, the platform is versatile and continues to grow each year. Additionally, podcasts are an efficient way to create a considerable amount of valuable, expert positioning content for social media.
Recent Podcasts Produced:
Case Study: Leaders Credit Union
The beginning of our relationship with Jackson Industrial Sales is right out of a Marketing 101 textbook – a good, old fashioned cold call! When our team noticed that their site could use a refresh, Kevin reached out at the right time. William and Kristen Hutchinson at JIS were ready to make updates to their website to continue to grow their business.
- What We Did:
On the surface, our main project with Jackson Industrial Sales was a new website. But even a new website has many components. We started off as we do all client projects, with a Strategy Session – to get to know William, Kristen, their business, their products, the clients, and their goals for the company. Once we had a better understanding, we moved on to create a plan to launch a new website which included web design, copywriting, on-site photography, photography editing, and a logo kit with brand guide to help with logo quality and brand consistency.
- Challenges:
Do you know what Jackson Industrial Sales does? They serve a pretty niche audience, but they have a variety of goods and some services that you see or experience every day in West Tennessee. But how often do you really think about the toilet paper provider at your office or where the custom label, packing material, and tape that the package you just picked up came from? These types of products are everyday things – but they are important everyday things! Finding ways to differentiate these products and communicate all of their goods and services in a meaningful way was a challenge, but one we think we achieved through good descriptions and great photography and design.
- Unique:
When we started the website redesign project with Jackson Industrial Sales, they didn’t have an established brand guide, other than their existing logo. Because of a great working relationship with JIS, our team had the freedom to expand upon that brand, adding some character and additional color to the new website. We also spent time designing language for the business from the ground up for the products, as this was something that really hadn’t been done before in their space. It was a unique opportunity to support a true family business in modernizing their website and marketing.
- What Others Had To Say:
“Kevin and his team were amazing to work with when redesigning our website. They went above and beyond to understand our business and our goals for the project. They are creative and efficient and kept us updated during each step of the design and launch process. Their photography work helped us to present our business in a fresh and professional manner. We are so proud of the finished product and can’t recommend them enough. We look forward to working with them again.” Kristen & William Hutchinson, President and Sales of Jackson Industrial Sales
