Client Spotlight: Wright Law

This month I draw attention to Pam Wright and her specialty law practice, Wright Law. Pam recently struck out on her own  after a long career in law with a nonprofit firm. After meeting with Pam I knew that I would be able to help becuase it was clear that she knew what she was talking about and interested in using the latest tech to do so. It’s important to remember that marketing can not help a stone roll uphill but it can help a stone roll downhill twice as fast.

Pam is the only Certified Elder law attorney in our area. She is an expert in helping families transition as members become elderly and need more care. If it has to do with ageing or special needs law, she is the person to call.

Marketing for attorneys is always a little tricky becuase: 1. They often need to be formal, 2. There are a lot of rules restricting their marketing and 3. They are extremely busy folks.

This project had a few major components. First, design a brand that would represent the firm to the community. This simple logo will work in all applications and be clearly communicate the name of the firm to the community:




We also took headshots of Pam:


We created brochures to leave at targeted institutions in town:

Front of the Brochure

Back of the Brochure

But the crux of the project was the website. One of the interesting parts of the project was creating the glossary of terms to help educate Pam’s customers. Here is a link to the website.

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Ever wondered why you saw that ad?


Ever wonder why you saw that ad? Now you can know what big brother thinks you (are) like.

Ever wonder why that specific ad appeared on your Facebook timeline? It could be a very direct result of visiting a page. Amazon and other online retailers are good at this. If you visit their page and your computer also has a logged in Facebook account, that information is shared and you will most likely begin seeing ads for the products you looked at. It is called retargeting.

But most of the ads that you see are not retargeting, they are just targeting. Facebook sometimes also shows ads to you because you a friend of someone who is targeted. Facebook has a list of information about you that helps advertisers target you and users like you. Some of these things are based on your interests and facebook activity. Others are based on your age and demographics. If you are logged into Facebook, you can see this list of things for you here.

Take a few minutes and click around in there. You can even remove things that you feel are not accurate. I had a few oddball tags that I didn’t understand but for the most part it was pretty accurate!

And for the record Facebook, no I am not interested in the Alaska Aces.

Customer Service Win: Sewell Subaru

Traveling through Texas last week, I noticed my Subaru starting making an unfamiliar noise. This is usually not a good thing for an older car (the Buru is a 2002 model) and eventually it got obtrusive enough for us to seek assistance. We found a Subaru dealer not far from us in Dallas and we drove gingerly over to Sewell Subaru.

Though it was late on a Saturday the staff was willing to give us a quick diagnosis. Even though the store closed in hour, no one had checked out mentally yet.

Two customer service wins:

  1. “Siri call Uber”: Renae and I sat in the lobby awaiting the news about the Subaru’s condition and across the room from us sat an elderly woman with her iPhone. She was using Siri to try and call an Uber. We found this slightly humorous and she continued to try even though Siri said it did not understand. A saleswoman for the dealership walked by and proceeded to slowly explain what Uber was and how it work, even helping the woman install the app and request an Uber. She did this without a second thought.
  2. Free check up: The staff was really kind to us as they looked at the Subaru. The took the car to the back and removed the tire and found that the caliper was not working properly. The gave it as big of a bandaid as possible and allowed us to limp back to Tennessee. They did so without a charge and wished us well.


These two stories showed me very quickly that customer service was super important to Sewell Subaru. If we lived in Dallas we would be doing business with them without a second thought. While doing some more research for this blog, I found that the owner of this a few other dealerships has written a book a customer service. I have ordered it and will put up a review after reading it!

Remember: Every customer interaction is a chance to make a stark raving fan!

Sidenote: After posting this picture on Instagram, Subaru asked to use it in future marketing material. So that is pretty cool.