This month I draw attention to Pam Wright and her specialty law practice, Wright Law. Pam recently struck out on her own Â after a long career in law with a nonprofit firm. After meeting with Pam I knew that I would be able to help becuase it was clear that she knew what she was talking about and interested in using the latest tech to do so. It’s important to remember that marketing can not help a stone roll uphill but it can help a stone roll downhill twice as fast.
Pam is the only Certified Elder law attorney in our area. She is an expert in helping families transition as members become elderly and need more care. If it has to do with ageing or special needs law, she is the person to call.
Marketing for attorneys is always a little tricky becuase: 1. They often need to be formal, 2. There are a lot of rules restricting their marketing and 3. They are extremely busy folks.
This project had a few major components. First, design a brand that would represent the firm to the community. This simple logo will work in all applications and be clearly communicate the name of the firm to the community:
We also took headshots of Pam:
We created brochures to leave at targeted institutions in town:
But the crux of the project was the website. One of the interesting parts of the project was creating the glossary of terms to help educate Pam’s customers. Here is a link to the website.