Client Spotlight: RIFA Jackson’s Co-Op Video

If you took a time machine back to the fall of 2010, you would find me working at RIFA. I would be giving tours to potential donors and volunteers, managing volunteers, and being assigned social media marketing because I was the youngest person in the building. In fact, RIFA is one of the starting places for this entire Adelsberger Marketing thing!

So when I was called about this video project, I was glad to work out a deal to work with RIFA. This video involved two different shoots at two different locations as well as 6 interviewees. They all had the goal of conveying a complex program that not everyone has heard of. While this is not a tear-jerker like some nonprofit videos we have the pleasure of making, that does not take away from the value of this program.

If this video speaks to you, be sure to reach out to RIFA about volunteering or donating!

RIFA-Food Co-Op from Kevin Adelsberger on Vimeo.

 

 

Client Spotlight: West Tennessee State Fair

West Tennessee State Fair

The West Tennessee State Fair just concluded and we had the pleasure of helping them promote the Fair! We attacked promotions on a few fronts: video, photography, and social media.

Since we were not able to film at the last Fair, we recorded the first night of the Fair and released two videos on the following afternoon. Here they are:

 

We headed back on other nights to get additional photos and videos to use in the future. This will allow us to augment the videos from this year to use prior to the next Fair. Here are a few of those photos:

 

 

We also leveraged the things people love about the Fair as content for social media. We promoted each band that played and encouraged people to tell us what is their favorite Fair food. People love Fair food. We garnered 41 comments on this post.

Client Spotlight: Leadership University

This video shoot was a little more complicated than most that we have completed for a client. It involved shooting at a high ropes course and about 5-6 other locations and dates. It involved 4-5 different cameras with different gear for each. But to capture the excitement of the ropes course and to capture the variety of locations and actions was well worth the extra effort.

One of my favorite parts of this was including a GoPro trained on the faces of some of the students. It helped capture the excitement of jumping out of a tree! This video needed to be fun to help capture students’ imagination and attention.

Here is the Leadership Jackson recruitment video for 2018!

Client Spotlight: BizTech Roadshow

If you haven’t heard by now, Adelsberger Marketing and theCO are in the middle of a 15 county tour of West Tennessee with Kevin getting a chance to speak at all the stops and theCO bus showing off the latest in technology. We have had great turnouts so we wanted to take a look at the components that have gone into making the event successful.

  1. Cool Branding: Katie Howerton of Our Jackson Home and theCO put together a great brand to make the tour folks look cooler than we really are. This brand has been implemented across all of our components to give a unified feel to the marketing. 
  2. A great place to find out more: We created a simple but branded website to help direct people to find out more. BizTechRoadshow.com has a video explaining what the tour is and provides information about each of our tour stops that are open to the public. We chose to leave the details off there to help make the site more streamlined. We put the details on Facebook events that were created for each county that was open to the public.
  3. Facebook Events: We created Facebook events for each of the stops. We really like using Facebook events because it helps create a reminder system that people are native to. If you RSVP for an event on Facebook, it opens you up to additional communication from us. This means we can send you reminders and notes about the event. Facebook will also send reminders the day of the event which will help people to remember.
  4. Facebook Video: We created videos for almost every stop on the tour, depending if they are open to the public or not. We did this in a way that allowed to us to use some parts of the video multiple times to cut down on editing and shooting time. Each of these videos is specific for the county that we are visiting so our local partners are able to share a video that is talking about their specific location. It was worth the extra time to do custom videos because people like to feel like they are being talked to specifically not generally.
  5. Facebook Ads and Retargeting: We have run a good amount of ads for each location on the tour. We have been able to target folks via Facebook based on interests that they have in Entrepreneurship and Social Media. Additionally, we target folks who have shown interest in the event with messages saying: “There is still time to RSVP.” These have been effective.
  6. Local Partnerships: The most important part of the tour is the local partnerships to execute these events. Having these events with a local entity, mostly chambers, gives us added credibility as we go into a town to talk. We are also providing in demand content which in turn helps the chamber seem more valuable to their members.  It is a win-win for sure!

We have a few more stops left and we hope to see you come out to the BizTech Roadshow!

Client Spotlight: First Presbyterian Church

We recently completed a website for First Presbyterian Church of Jackson Tennessee. The staff and lay folks felt it was time for an internet Facelift so we went to work!

They already had a strong brand so we just needed to give the website an updated look. This included writing new copy, doing a photo shoot on a Sunday, and recording a new welcome message from the pastor. It also led them to work on a new system to stream and log their services. This component was done in partnership with Cody Cunningham.

First Pres takes their history seriously so we worked that into the new site. We also worked to streamline the menu navigation and bring a responsive element to the site which had been lacking. We also built the site on WordPress to make content updates easy for the staff as they continue their progress into the future.

Check it out here. 

 

Client Spotlight: La Petite Boutique

Queen Bees

A few months ago I had the opportunity to do a photo shoot for La Petite Boutique. La Petite is a start-up boutique here in Jackson and we believe they are going to be around for a long time. We love taking photos for places that have customers who like them enough to be in the photos! 

This shoot took place at the at White Oak Farms, which provided a great location to work with these ladies. Tabitha, the owner, came prepared with multiple outfits for each model. The number of models and outfits allowed us to constantly be shooting as others were getting ready as the shots were being taken.

The natural light did us some favors. The White Oak Farms has some great windows and the grass was still green then! Golden hour is the best. Tabitha had these photos to use on social and in her print ads at the end of the year as she was ramping up for holiday sales! 

 

Client Spotlight: JDDC Griswold Christmas

Sometimes I get to have a lot of fun in my job!

I have been working with the Jackson Downtown Development Corporation (JDDC) for a few months now and we are having a blast! In December, JDDC was planning their second annual Griswold Family Christmas. It’s a fun event where folks get together, have a catered dinner, and watch the holiday classic: National Lampoon’s Christmas Vacation.

While brainstorming how to promote this video, we decided someone needed to dress up like Cousin Eddie … well … in our case he was nicknamed Cousin “Neddy” (for those not in the know, the theater that the event was held in is called the Ned).

We started with a shout out on social media for someone with an appropriate RV to volunteer to be in the video shoot. Through the power of social, it turns out we had a friend one circle out that had the perfect vehicle that tied with the elements of the Cousin Eddie look. The pieces of the video came together perfectly!

This video did three things well:

  1. It surprised people. The thumbnail is someone dressed as cousin Eddie, which is pretty surprising. Even more so when the audience realizes it’s someone many folks in Jackson know. Surprise from a carefully selected frame helped get people to stay with the video.
  2. It was funny. The humor of someone in that getup and pulling off the character kept people around for the video. This was all Matt. He played his part perfectly!
  3. It helped sell tickets! We sold tickets for this event and this video helped do it! Becuase of the interaction on the video, it helped the organic reach of the video. Then, when we applied the ad budget, it went even further! Lots of people saw the video which helped us sell those tickets. It will also help us in the future when we retarget folks who have previously interacted with JDDC on Facebook!

Customer Spotlight: Care Center

We love nonprofits at Adelsberger Marketing. My (Kevin) background is from nonprofits. It’s even better when that nonprofit does work to expand the work of the kingdom of God! The Care Center fills a very specific and important niche in Jackson and West Tennessee. We had the pleasure to work with Nathan Young, Director of the Care Center and his board members to create a new website and two videos for their Christmas Banquet.

You can check out the website here: https://www.carecenterofjackson.org/  (Photography provided by www.leleandbeane.com)

You can watch one of the videos here:

If you are interested in getting more involved with the Care Center, check out the “Ways to Help” page on their website.

Client Spotlight: Don Polley and Associates

I recently finished a project for a startup Don Polley and Associates. The elements of the project were:

Branding, Website, Print Materials, Headshots, Videography, And a book!

I really enjoyed this project because I was able to use the width of my skillset to deliver for this client!

Don Polley was starting a business that needed to communicate professionalism to Human Resource managers and their leadership across industries. We started off with a brand that would help convey that Don was there to build bridges across the generational divide.

 

We followed that up with printed material to help distribute to a potentially older demographic and something he could leave with potential customers. See the flyer (front and back) and the business card (front and back).

Don needed some professional photography to help make sure he looked professional to his potential clients.

We also wanted to make sure the brand was up to snuff with the digital age because Don works with Millenials. We created a responsive website that featured a blog where Don can demonstrate his knowledge.

Don also saw video as an important part of marketing in 2017. So we created a short video of him explaining what the business was all about:

We also published an autobiography of Don’s and got it placed on Amazon. 

This was a great project and Don was an exceptional client. I have worked with few clients that defer to expertise as quickly and graciously. If you need help building a relationship with Millenials in your workplace, Don is the guy to talk to!

Client Spotlight: Wright Law

This month I draw attention to Pam Wright and her specialty law practice, Wright Law. Pam recently struck out on her own  after a long career in law with a nonprofit firm. After meeting with Pam I knew that I would be able to help becuase it was clear that she knew what she was talking about and interested in using the latest tech to do so. It’s important to remember that marketing can not help a stone roll uphill but it can help a stone roll downhill twice as fast.

Pam is the only Certified Elder law attorney in our area. She is an expert in helping families transition as members become elderly and need more care. If it has to do with ageing or special needs law, she is the person to call.

Marketing for attorneys is always a little tricky becuase: 1. They often need to be formal, 2. There are a lot of rules restricting their marketing and 3. They are extremely busy folks.

This project had a few major components. First, design a brand that would represent the firm to the community. This simple logo will work in all applications and be clearly communicate the name of the firm to the community:

 

WL-Blue-01

 

We also took headshots of Pam:

pwright-01-5

We created brochures to leave at targeted institutions in town:

Front of the Brochure

Back of the Brochure

But the crux of the project was the website. One of the interesting parts of the project was creating the glossary of terms to help educate Pam’s customers. Here is a link to the website.

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