Client Spotlight: Jackson Chamber Video News

Video News March- Jackson Chamber from Kevin Adelsberger on Vimeo.

One of the most exciting new projects I have so far in 2017 is a video newsletter for the Jackson Chamber. One of the great qualities of the Jackson Chamber of Commerce is their desire to trying new things and always be moving forward. Much of that comes from the leadership of Kyle Spurgeon.

Last fall I started talking with the chamber staff about creating a video newsletter, which is something pretty new for the Jackson area. One of the challenges was, how do we cover a month of chamber activity in a watchable time-frame. Answer: Lots of editing. We have editing the content of the previous newsletter and all the news that the chamber creates during the month down to about as small as we can get it to.

We also knew this had to provide value to the viewers and the members. So far they have been released to great comments from the community. I would love to hear what you think, is there anything we can do better?

Check them out:

Video News February- Jackson Chamber from Kevin Adelsberger on Vimeo.

Jackson Chamber Video Newsletter – Jan 2017 from Kevin Adelsberger on Vimeo.

Know Like Trust: Trust

The third phase of the ‘Know, Like, Trust” mentality is helping someone build a long lasting relationship with you. Each phase of this process is helping someone go deeper into building a relationship with you.

Trusting is by definition: showing or tending to have a belief in a person’s honesty or sincerity; not suspicious.

I have seen this repeatedly over the last few months in my own business. Several people have heard my name enough from enough people that they were willing to come and spend money with me. First, they heard about me (know)  and secondly, they liked me enough to know more about me. Thirdly, because of good words spoken about me by others they trusted me enough to make the call.

And the bigger the purchase the important the trust factor of this relationship becomes. Selling a burger? Trust is not as important, selling a house, trust is super important.

On the flip side, if you violate someone’s trust, whether you are selling a burger or a house, the consequences will be the same. That customer will avoid you and speak badly about you to the community.

So how do you build that good word of mouth to build trust? Create star raving fans by doing what you say you are going to do and going the extra mile. One of the best things about the way I am building my business is that people frequently come to be with some trust already because of the people I have already done business with or helped in the community.

These are investments that will pay dividends for years.

Instagram Updates

Social Media is the best source of marketing. One of the hard things about it (and one of the reasons it will be around for a long time) is that it is always changing and making updates. Instagram has been making some neat changes lately.

  1. Galleries- Instagram will now allow someone to upload galleries of different pictures. There has been some great utilization of this already by different brands. One of which was the NFL who honored DeMarcus Ware’s retirement by showing all the quarterbacks he sacked in his career, with icons on several different screens of the gallery. One of the questions will be is how is user engagement in the galleries compared to posting mulitple pictures or s grid layout.
  2. Heart-ing Comments- I am super thankful for this one! This makes interacting with the community much faster. For a while, Instagram did not have the equivalent of the like button for comments, which meant writing a comment to thank people for interacting.
  3. Story update: Font color- If you press on the color bar when selecting colors for your fonts, it will bring up a color picking screen. This is great if your company has brand colors that are super important to its marketing.
  4. Story update: Sticker Change- Most people don’t know that if you tap on a sticker you change it to another variation of the same principle. This works really well in the weather and location stickers.
  5. Story update: Live Live has recently rolled out to all users. Live on Instagram differs from live on Facebook in one key way: Instagram live is there and then it is gone. So if you are going to use live, be sure to have some lead up content to build an audience!
  6. Saved Things- Now you can save things from your feed to a special saved item menu. This is great for saving inspiration. I use to save good examples of graphic design so I can have a central deposit for inspiration. 
  7. Links in Stories: This is only for verified accounts right now but it allows for call to actions within a story with swipe up. I hope we get these soon!

Know Like Trust: Like

The second phase is marketing your business is to get people to Like you and this is not just a Facebook Like. This is helping someone see that you are an alright person and someone they wouldn’t mind doing business with. Some of these steps will vary based on how large your business is or what your product is. But here are some general thoughts on getting people to like your business.

The biggest part of this is personal relationships. Most of the time, people buy from people. This means that getting to know people is very important to this strategy. How do you get to know people? It is more than just handing out business cards at a networking event. It’s then having lunch with someone and talking about more than just business. There may be programs in your area like Leadership Jackson in mine that will help you build relationships with a group of varied people. The key to relationships like this is that they run deeper than just business help.

Another element is corporate community giving of either time or money. When your company donates time or money to a cause you have the opportunity to build some affection from the community. If your company is known as one that gives more than its share, people will be more likely to choose you to do business with over a similar competitor. This is amplified by people who care a lot about certain causes, the biggest fans of that cause will soon become your biggest fans if you align the cause properly with your business.

The third way and something social media is allowing to do is associating your brand with good feelings. We have seen this becoming more popular with the advent of social media. Big charity events or even just doing cool things for fans is a great way for people to like you. An example comes to mind with a cellular carrier. These feelings can range from just funny or to a deep emotional joy.

These are a few ideas on getting people to like your company. We will look next time on getting people to trust your company.