Blogs are not as useful as they used to be. As we consider how to put this content out, be sure to keep video at the top of your mind. It may be as simple as holding your phone and walking while talking. You may be in a situation to bring a production company or purchase a teleprompter to help ease this process. But in our culture today, video is key. So make sure it’s part of your plan and that you are becoming comfortable being on camera. Side note: be sure to get captions for your video, as most videos on social are played without audio.
This blog post is a portion of Attention and Action. The book walks you through the marketing process that Adelsberger Marketing follows with its clients. You can read this book for free as a blog on the Adelsberger Marketing website or purchase on Amazon.com.