Over the next couple of weeks we are going to look at the Facebook News Feed Principles. These are drawn from the Facebook website and I am going to talk about them to help them make more sense for you!
Principle 1: People on Facebook Value Content that’s meaningful and informative.
Facebook has to say it; but we should already know it. Facebook users (really all internet users) want content that is informative and meaningful. The reason they have to say this is people want to treat it like traditional advertising. Let’s just post our boring sale message on the Facebook page and expect people to interact. While that is easier, it’s not how the internet works.
Facebook can tell if people are interacting with your content. This is good and bad for folks. It is bad for people who do not work on creating good content for their pages. It is bad becuase if you do not put out good content, Facebook knows this and restricts your organic reach even further over time. It is good becuase if you are willing to invest in creating useful content, Facebook will help you distribute it better over time. It is also good because we know the rules of the game.
You can monitor your own success by reviewing your page’s insights. This will help you look to see how many people were interacting with your media on Facebook.
Within this principle, Facebook also suggests you try putting different types of content out. Using different types of content will help you engage different customers and re-engage old customers.
How can you create this content? Start by making a list of your customers’ reasons for coming to you or buying your product. Use this list to help generate ideas for content. Brainstorm a few different ways to help your customers over each of their pain points.
This is one of the reasons we write this blog! We want to help you get better and at the same time help you think, if I need help, these are the people to call.