Customer Spot Light: Turner Pet Cremation

When someone told me that Turner Pet Cremation was looking for help, I thought that was a some sort of joke. Not being a pet person, I had not ever looked into a service like this before. I came to find that Turner Pet Cremation is the best in the area at providing a dignified cremation process for someone’s pet.

During this process I got to know the Mitchell family who now run Turner Pet Cremation. They are real salt-of-the-earth people who were a pleasure to work with. Clayton, whose grandfather started the business, took me for a tour of their facility and showed me some of their most popular urns. One of the things I love about working with small businesses is all the things I get to learn from my customers about their businesses!

For Turner we created a new logo and a new website. (Check out the website here.)

Here is the logo:


Turner Pet Cremation Logo



I am currently accepting new clients, if you know of any businesses who need help with their marketing, please share this site with them.

Gallup takes on Holistic Marketing

When speaking about holistic marketing I usually use the line, “if you have a great ad but your service is bad, the ad will backfire.” Gallup released an article about companies and Super Bowl ads. Read it here. This article points to the truth that if advertise before you are ready to handle the traffic that you ad will cost you a whole lost more than the cost of the ad.

Gallup uses a great term to describe employees, “Brand Ambassadors”. What a great term! Imagine what it would be like if your employees could be called “Brand Ambassadors” because of the quality and the care they show while they work. But according to Gallup:

  • 42% of employees overall strongly agree that they know what their organization stands for and what makes it different from its competition.
  • 33% of employees overall strongly agree that they encourage family members and friends to purchase or use their organization’s products and services.
  • 27% of employees overall strongly agree that they work for an organization that always delivers on the promise it makes to customers.

How do you improve this? The article gives some ideas. I think a key concept is clear communication and expectations. How are you communicating to your employees what you expect out of them? Are you giving them all the tools they need to succeed? How do you know how customers are perceiving your employee interactions?

Be challenged to look at every customer interaction as an opportunity to make a start raving fan of your business. Every customer complaint is a chance to make a fan.

Great Super Bowl Ad: BMW i3

For those of you watching the Super Bowl this year you might have seen the new BMW commercial. I really like this ad for a couple of reasons:

1. Its based in reality. The first half of the commercial actually happened. For some of us this seems not possible but that was on live tv back in the day. The internet changed everything and electric cars are going to change our world, but to a lesser extent. But bravo to BMW to trying frame the change that this new car will make in the same realm as the introduction of email.

2. Its funny. Looking back at what would be come such a funny moment in history and making a modern version is very clever. The bit about twerking is such a surprise that you can help but laugh.

What I don’t like:

1. Super forced. They pushed a little to hard on a few parts of the recreation to feel real. Like starting to talk to a random bicyclist? Allison still works for them? Maybe to show how far they have come they should have called Siri instead.

2. It is weird that they do not to appear to have aged. They do not appear to have aged that much in twenty years. That concerns me as a human being.

But over all a great ad. Let me hear your thoughts: