Our Pillars of Marketing
I wanted to make note of what we have done to market Adelsberger Marketing. We have had success since opening in 2015 and as a marketing company, it is something we think about all the time.
One reason for our immediate success is that we came on the scene at the right time. Our affordable video options were something our market needed. Fulfill an unmet market need and your business will be set up for success. To realize that success, though, we had to market our marketing agency well. We have used a variety of builders and drivers to help grow the business. But we have really leaned on these three areas: community, expertise, and building stark raving fans.
1.Investing in our Community. Working with local organizations and nonprofits is great for serving your community by helping them do better work and promote themselves. It also exposes you to their base of support and board of directors. It’s a great way to make connections. We support Madison County CASA because it is close to our heart.
We work hard to stay involved with nonprofits in our area. Sometimes our involvement is as customers and sometimes as donors. In our earliest days, we did nonprofit projects for free. Today we often offer them discounts on services. I am also a graduate of the Leadership Jackson program and have remained active in it for years. Recently, we were able to strike a deal to become an annual sponsor of the program which gives us great visibility with many of the business leaders in our area.
This blog post is a portion of Attention and Action. The book walks you through the marketing process that Adelsberger Marketing follows with its clients. You can read this book for free as a blog on the Adelsberger Marketing website or purchase on Amazon.com