We’ve all heard the old adage “If it isn’t broke, don’t fix it.” But when it comes to digital advertising, this might not be the best idea! We have to be willing and able to adapt to an ever changing market, but be aware of what is currently working (and know how to keep those bones!)
We’ve worked with VisitJacksonTN, Jackson-Madison Counties Convention & Tourism Bureau, for a number of years on multiple projects, including photography, videography, social media, print design, and digital advertising. While our efforts in digital marketing have shown success, we knew that we needed to be ahead of the trends to stay relevant.
Our original concept for VisitJacksonTN’s digital advertising component delivered longer form (3-4 minutes), interview with B-roll style, 1280 x 720, HD videos.