On why Email is better than Facebook for marketing.

A new Marketing Charts came to my email this week.

Stats on Most Effective Digital Marketing Efforts

Facebook has investors. When you have to pay share holders you always need to be generating more revenue. Facebook has become increasingly more commercialized since it’s IPO. Now a company’s Facebook posts will get to 6% or less of their fans! Ridiculous! Organic reach has been significantly dropping (via Tech Crunch):

  • Feb 2012 = 16%
  • Sep 2013 = 12.60%
  • Nov 2013 = 10.15%
  • Dec 2013 = 7.83%
  • Mar 2014 = 6.51%

Why does Organic reach drop? So you can spend money to reach the fans you have worked hard to collect.

But this should be a  warning to all marketers for all social channels. Social Media networks control the flow of information. They will use that control after gaining our dependence for marketing. Twitter just proudly told everyone that 30% of a company’s followers will see their posts. I am predicting this will begin to drop as the need for revenue increases. After all Twitter has only been publicly traded for less than a year. It is conceivable that they will take a similar course as Facebook.

This is why email will become more and more crucial to marketers. Email does not require a channel owned by a interested party. The only thing that keeps your open rate low is the quality of your list and the quality of your content.

It is up to you.

Maybe that is the scary part but it is also the easiest to fix.


Guess what? People dont trust…

People do not really trust sponsored content. Big surprise right? This reminds me of the general distrust of authority that seems ever present in our current culture. We have been lied to many times by leaders and companies and as a result we trust very few or none of them anymore.

Although Sponsored Content is sneakier in the digital format, I always flash back to a magazine. Do you remember those pages that looked a little different from the rest of the magazine because they were not up to the same visual quality of the rest of the pages.  They also  said “Sponsored Story” in the top corner.  Those were the worst. I never read them, always went right past them even.

Now and days with native advertising they no longer stick out as badly but hopefully will remain clearly labeled. But 22.5%  would believe the story if it is from a trusted brand. So how do we become a trust brand? Probably start by not lying.

Here are the charts:

Media Charts Trust in Sponsored Content