Client Spotlight: West Tennessee State Fair

West Tennessee State Fair

The West Tennessee State Fair just concluded and we had the pleasure of helping them promote the Fair! We attacked promotions on a few fronts: video, photography, and social media.

Since we were not able to film at the last Fair, we recorded the first night of the Fair and released two videos on the following afternoon. Here they are:

 

We headed back on other nights to get additional photos and videos to use in the future. This will allow us to augment the videos from this year to use prior to the next Fair. Here are a few of those photos:

 

 

We also leveraged the things people love about the Fair as content for social media. We promoted each band that played and encouraged people to tell us what is their favorite Fair food. People love Fair food. We garnered 41 comments on this post.

State of the Camera Gear 2018

Camera Equipment

One of the bad things about being in the photography and video industry is that there is always something new to buy! So here is a glimpse into the equipment we use on a daily basis:

Photography:

Nikon D500

Favorite Lenses:
Nikon 50, 1.8
Tamaron 70-200 2.8
Tokina 14-20 F2

Lighting:
Vivitar On-Camera Flash
Godox Ad200 Flash
Apurture LightDome 36 inch softbox

Video
Sony A7SII (x2)

Favorite Lenses:
Sony E 50mm f/1.8 OSS Lens (x2)
Sigma 30mm f/2.8 DN

Lighting:
Apurture LightStorm
Dracast LED500 Silver Series Bi-Color LED Light

Sound:
Sennheiser MKE600 Shotgun Mic
Sennheiser ew 112-p G3 Camera-Mount Wireless Microphone System with ME 2 Lavalier Mic

Stabilizer:
Zhiyun-Tech Crane v2

Client Spotlight: La Petite Boutique

Queen Bees

A few months ago I had the opportunity to do a photo shoot for La Petite Boutique. La Petite is a start-up boutique here in Jackson and we believe they are going to be around for a long time. We love taking photos for places that have customers who like them enough to be in the photos! 

This shoot took place at the at White Oak Farms, which provided a great location to work with these ladies. Tabitha, the owner, came prepared with multiple outfits for each model. The number of models and outfits allowed us to constantly be shooting as others were getting ready as the shots were being taken.

The natural light did us some favors. The White Oak Farms has some great windows and the grass was still green then! Golden hour is the best. Tabitha had these photos to use on social and in her print ads at the end of the year as she was ramping up for holiday sales! 

 

Client Spotlight: Don Polley and Associates

I recently finished a project for a startup Don Polley and Associates. The elements of the project were:

Branding, Website, Print Materials, Headshots, Videography, And a book!

I really enjoyed this project because I was able to use the width of my skillset to deliver for this client!

Don Polley was starting a business that needed to communicate professionalism to Human Resource managers and their leadership across industries. We started off with a brand that would help convey that Don was there to build bridges across the generational divide.

 

We followed that up with printed material to help distribute to a potentially older demographic and something he could leave with potential customers. See the flyer (front and back) and the business card (front and back).

Don needed some professional photography to help make sure he looked professional to his potential clients.

We also wanted to make sure the brand was up to snuff with the digital age because Don works with Millenials. We created a responsive website that featured a blog where Don can demonstrate his knowledge.

Don also saw video as an important part of marketing in 2017. So we created a short video of him explaining what the business was all about:

We also published an autobiography of Don’s and got it placed on Amazon. 

This was a great project and Don was an exceptional client. I have worked with few clients that defer to expertise as quickly and graciously. If you need help building a relationship with Millenials in your workplace, Don is the guy to talk to!

Client Spotlight: Josh Dougan Law

Josh Dougan Law

Josh Dougan approached me about making a website for his law firm, Dougan Law. We worked through the needs of his firm for the website. I built a site map and planned the visual layout while Josh prepared the copy for the site. I made a few revision suggestions and once approved, I was off to build the website.

We also needed to take a headshot of Josh for the website. Downtown Jackson has some great spots for taking photos and we got this one on the corner of Main and Liberty.

Josh Dougan Law

You can visit the website here:

Josh Dougan law Website

Customer Spotlight: Maxwell’s Bow Ties

I have been eagerly awaiting this post for over a month now. Monday the website for Maxwell’s Bow Ties went live and so now is a good time to tell you about it! When I first started my business a gentleman wearing a unique bow tie walked into the Co with the apparent mission to find me. That man was Max Garner and we started a business relationship to help bring his bow ties to market in the best way possible.

Max and I worked together to create the entire branding package: logo, packaging, and a website. It has been a joy to work with Max on all of these projects and to wear the bow ties around town (yes I have been actually wearing these and they are awesome!).

Here are the goods (and you can order them here):

 

Maxwell's Bow Ties logo engraved on wood.
Maxwell’s Bow Ties logo engraved on wood.
MBT Business Card Front
The front of Maxwell’s business card.
MBT Product Insert Front
The front of Maxwell’s product insert.

 

The backside of the Bow Tie Insert
The backside of the Bow Tie Insert with the story and care instructions.

I hope to see everyone wearing Maxwell’s Bow Ties this Christmas!