Webinars are a type of online speaking engagement. Some of the same rules apply: be wary of burdens of knowledge, provide value in what you’re talking about, and avoid the hard sell. Be sure to test your technology the day before to help remove the chance of computer errors. The advantage of webinars over speaking engagements is that they can go anywhere and be easily recorded and shared after the event.
This blog post is a portion of Attention and Action. The book walks you through the marketing process that Adelsberger Marketing follows with its clients. You can read this book for free as a blog on the Adelsberger Marketing website or purchase on Amazon.com.