Google My Business Account
This can be overlooked by a business new to the online world, but a Google My Business account is absolutely key to being found locally online. Google My Business is a free tool created by Google to give you control over what information shows up when someone searches for you online. Google shows what the Google My Business listing has on it, so it’s a key place to make sure things like hours and services are correct. This listing will have information whether you keep it updated or not, so it’s best to take the time to claim it and update it. Protip: keep a running spreadsheet that has all the places with your NAP information so that, if it was ever to change, you would be able to change all the places in an efficient manner.
This blog post is a portion of Attention and Action. The book walks you through the marketing process that Adelsberger Marketing follows with its clients. You can read this book for free as a blog on the Adelsberger Marketing website or purchase on Amazon.com.
