Content Marketing and Positioning as an Expert (Driver)

One thing we encourage almost all of our customers to do is pursue content marketing and positioning as an expert. What is content marketing? Content Marketing is the practice of creating helpful material that educates or entertains potential and existing customers to help build a deeper relationship with them. Positioning yourself or your company as an expert is along the same lines, but in this instance, the whole goal is to show your knowledge to the audience. These two plays allow you over time to build a good base for inbound lead generation.

This blog post is a portion of Attention and Action. The book walks you through the marketing process that Adelsberger Marketing follows with its clients. You can read this book for free as a blog on the Adelsberger Marketing website or purchase on

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