Social Media Accounts 

Establishing the social media accounts that will work best with your business and customers is worth time to do right. Start by examining your customer personas and see where they spend their time online. Also see where you and your team can invest time. Youtube might take a bit more time then you have available while instagram can be done fairly quickly. It’s better to not have a channel then have one and abandon it. So consider the investment in time before you launch a new channel.

This blog post is a portion of Attention and Action. The book walks you through the marketing process that Adelsberger Marketing follows with its clients. You can read this book for free as a blog on the Adelsberger Marketing website or purchase on

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