Client Spotlight: United Way 2019

https://vimeo.com/343727502

One of my favorite parts of my job is helping people tell their stories. This year the United Way of West Tennessee‘s First Ladies Luncheon chose to focus on a story from an organization they support – The Scarlet Rope Project. Tiffany was kind enough to share with us her story of survival and the life-giving work of Scarlet Rope.

We also worked with the United Way to create a promo to help let men know they were invited to the First Ladies Luncheon. This was a fairly organic project. It evolved as we shot it with board members and the fantastic Becky Fly, who was a great sport about the whole thing!

https://vimeo.com/343727428

 

Client Spotlight – JCVB Video

JCVB Tourism Video

Video projects are pretty varied. Sometimes you show up with a little idea of what you want to shoot and allow the location and subject matter to direct you. Sometimes, however, you have to plan every shot out ahead of time. This was one of those times. With Paige from the Jackson Convention and Visitors Bureau, we planned out every shot of this video. Part of the reason this was so important was the goal. We used motion tracking to display statistics in places all over the Jackson area.

This meant going to several locations and filming very specific shots. Then, we combined them with music to give them a unified feel. Using the motion tracking abilities of Adobe After Effects, we were able to insert the explanatory text and numbers into the different scenes. We also used ‘practical effects’ (noncomputer generated effects) and incorporated numbers that were already in use at locations when we could.

Three great examples of this:
1. At the Old Country Store, we used the practical effect of shaped mashed potatoes (Sculpted by JXNTNWKND Host Paige Keith) in combination with digital effects to leave words on the table.2. At ComeUnity Cafe, we used the practical effect of a hand-lettered (Hand lettered by Renae Adelsberger) number with a digitally placed explanation for clarity. This was done to match the style of the menu used by Comeunity Cafe.3. At Rusty’s TV and Movie Car Museum, we were able to use the existing number of the General Lee to illustrate a point with digital words next to it.

It was also fun using real music for a video! Most of the time, we use stock audio. That can be bland sometimes. LoLo, a local Jackson artist, allowed us to use her song “No Time for Lonely” for this video. Using that song added a great beat and excitement to the video!

Here is the video:

Visit Jackson Tourism Stats Video from Kevin Adelsberger on Vimeo.

 

 

Social Media Win: Burger King Explains Net Neutrality

I always find it interesting when a company takes a stand on a social issue. Even more so when these social issues don’t seem to directly effect them. Recently, Burger King released a video attacking the repeal of Net Neutrality. It would seem, based on emails I received from my Congress people, that Burger King understands how the internet works and how important net neutrality is to business growth for everyone, not just for a few telecom companies.

The great thing about this is how social the video went. Because it was a hot social topic, news outlets and the vast majority of the internet who supports net neutrality, latched onto this great description of how to explain Net Neutrality to people.

 

It also led to long comment discussions which is great for the Facebook algorithm. So without an insane level of production or without spending a lot of money on advertising, Burger King dominated social media for this and created a huge win!

Social Media Win: Haltom Home Team

And what a win it was! The Haltom Home Team had the most viral video in Jackson (probably) ever. The Haltoms brought in Austin and Colin from That’s Classic Media, to create the “Relaxin in Jackson” video that went viral in fall of 2017. Check it out:

Though not super familiar with their careers, Austin and Colin are clearly super talented with both video production and music. I thought these guys looked familiar and then I realized they hit it big with a Nashville themed song a few years ago.

When I say it went viral, it has at least 406,000 views on Facebook. That excludes any dark posts that might have gone with advertising. More than 3,000 likes and reactions and more than 6 thousand shares! Those are unheard of statistics in Jackson.

What can we learn from this?

  1. Investing in content is smart. The Haltoms knew if they wanted to make an impact they were going to need to hire help. They found a great team to work with. Now, I am sure they also paid handsomely for this video, but to bring in experts, it costs money!
  2. The content they used was not necessarily reality based but their jobs are easier when people are excited about the territory where they are selling property.
  3. This should give them a great start in increasing name recognition. Not only did all those people just see the Haltoms name and see the team on camera, they interacted with a video from their page. This is a great opportunity to follow up with retargeting advertising based on that video interaction. They started to create a warm market and they have an opportunity to increase that brand recognition for a lower dollar amount by targeting folks who watched a portion of that video.
  4. Social Media Content goes quickly: The video went viral which is amazing. The next level of that is to continue to put out high-quality content. It would have been great to have a behind the scenes video to release on the back end of this video to target folks with. Social Media content is not just a one-time investment, it is a reoccurring investment.

Way to go Haltom’s and Austin and Colin!

Are you making videos yet?

If not, why not?

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Video is the hottest thing in marketing right now! This chart from Marketing Charts shows that most marketers put video at the top of the most effective content types!

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Video is the new standard of content for engagement. Don’t have a sweet video setup? Start with your smart phone. Smart phones these days take great video! One of the most important things is to just start!

Video is here to stay, so the question is: Are you making plans to make the best of it?

 

Customer Spotlight: Barnfest 15!

This month I wanted to put a spotlight on one of the videos I produced this month.
Barnfest is going to be an annual free Christian concert at the Barn at Snider farms. This year the event featured Humble Tipp and Crowder.
This video was shot by my wife Renae Adelsberger and myself. Aerial footage was provided by Wes Harris of Wes Harris Statefarm. I also edited the video.