Our Values: Doing the Right Thing

Blog #4 in 4 Part Series. Read the series from the beginning.

Doing the right thing is always the right thing. Enough said. Right? But our human brains start spinning when it comes to actually doing the right thing. Because doing the right thing isn’t necessarily always the easiest thing. Doing the right thing isn’t always the fun thing. Or the most efficient, cost-effective, or even the most impressive thing.

But doing the right thing is always the right thing – especially when no one is watching. We all mess up so we let’s go ahead and put it out there. We as individuals and as a company are not perfect. We’ve made mistakes along the way. Being able to own your mistakes is vital.

In the world of social media and digital marketing, it could be easy to tell the customers what they want to hear instead of doing the thing that is best for their business. We strive to always put into action the plan that is right for the client, even if it’s not what’s best or easiest for us. Ultimately, if it’s bad for our customer, it will end up being bad for us also. We strive to be a reputable company that you trust with your business.

So that means we’ve taken some financial hits along the way. We may not do this every time, but there have been times when a client has approved an item for print. Once printed, they noticed a mistake and we have covered the cost and labor of reprinting.

It also means that we’ve turned clients away or referred them to other services. Our social media plan may not align with what’s best for your needs at this moment. And that’s fine. We’ll do what we can to get you pointed in the right direction rather than force you into a contract with us.

So even when the right thing is difficult, we hope it’s the choice that we make. Not every company would be willing to say that they strive to do the right thing. But who wants to do business with those guys? Not me. I want to do business with people and brands that I trust. That’s why I strive daily to build a reliable business as well.

Our Values: Relationships

Blog #3 in 4 Part Series
Click here to read from the beginning.

 

We love everything about small businesses! We love learning their history, getting to know the owners, and helping them grow. We love small business so much that we started this one!

We know that the key to business is relationships. We believe that once you are an Adelsberger Marketing customer, you are in the family (though occasionally you might be the that awkward uncle that doesn’t come to Christmas parties anymore because of what happened in ’98.)

For example, I know WAY too much about pet cremation. That’s because Turner Pet Cremation was one of my first customers. In order to tell the story of their business to their customers, I needed to learn everything about them. I learned how they operated, how they handled their products, and what the owners valued. They, in turn, opened up their lives and their business to me. We built a relationship through working together.

Whoever coined the phrase “business isn’t personal” must not have owned, operated, or founded a business. One of the foundations of business is relationships. Your relationships with your customers, employees, competition, office suite neighbors, and vendors. Each one of these relationships is a personal relationship that we don’t take lightly. You are trusting us with one of the most personal possessions you have – your business. And we will work hard to build a relationship with you so that everyone’s business will succeed.

Adding Value: from Ticket Stubs to Car Mechanics

“Value.” That’s one of those often overused words that companies throw at their consumers in an attempt to make them feel better about opening their wallet.

Fast food chains used to have the “Dollar Menu.” Everywhere you went, you could find a backlit panel offering smaller hamburgers and small fries, each for $1. But it’s been replaced by the “Value Menu.” But what qualifies $1.49 instead of a $1.00 as a “good value?”

What does “value” mean to you as a consumer and to us as a business owner? By definition, “value” is “the regard that something is held to deserve” or “the importance, worth, or usefulness of something.”

We can assign value to anything from a rare coin to a ticket stub that was from a special night.

At Adelsberger Marketing, our team strives to add value to your company. After all, it’s not worth hiring us if we don’t provide value.

There are several areas in my life in particular that I assign value to hiring a professional. When it comes to my vehicle, I could spend an entire weekend watching YouTube videos in order to diagnose the squeaking sound from a belt. I could even drive around town and find the part. And, with enough sweat-effort, I might even be able to put on the new belt. But it wouldn’t be a pleasant experience. Fixing cars is not on the list of things I do well. Therefore, a trusted car mechanic is extremely valuable to me. I want my vehicle to run reliably so I depend on them to keep me on the road. They are experts which means they can diagnose and repair my car quicker, easier, and better than I could.

The same idea is true when it comes to how you communicate with your clients. You could put any old website together so that you can say you have a “web presence.” You could even create a Facebook page. But, when not properly utilized, neither are of much “value” to you. That’s where we come in. We take the tools you already have and improve on your business’ strengths.

We seek to bring value whether we are speaking at your event, designing a business card for you, or helping you launch something for the first time. If we provide you value, we know you will come back and you will tell your friends about us.

Over the next four blogs, we’re going to share four of our “tenets” of how we do business each day. It’s our hope that, through these four ideals, we will be able to better communicate to you how our team can add value to your business.