“Value.” That’s one of those often overused words that companies throw at their consumers in an attempt to make them feel better about opening their wallet.

Fast food chains used to have the “Dollar Menu.” Everywhere you went, you could find a backlit panel offering smaller hamburgers and small fries, each for $1. But it’s been replaced by the “Value Menu.” But what qualifies $1.49 instead of a $1.00 as a “good value?”

What does “value” mean to you as a consumer and to us as a business owner? By definition, “value” is “the regard that something is held to deserve” or “the importance, worth, or usefulness of something.”

We can assign value to anything from a rare coin to a ticket stub that was from a special night.

At Adelsberger Marketing, our team strives to add value to your company. After all, it’s not worth hiring us if we don’t provide value.

There are several areas in my life in particular that I assign value to hiring a professional. When it comes to my vehicle, I could spend an entire weekend watching YouTube videos in order to diagnose the squeaking sound from a belt. I could even drive around town and find the part. And, with enough sweat-effort, I might even be able to put on the new belt. But it wouldn’t be a pleasant experience. Fixing cars is not on the list of things I do well. Therefore, a trusted car mechanic is extremely valuable to me. I want my vehicle to run reliably so I depend on them to keep me on the road. They are experts which means they can diagnose and repair my car quicker, easier, and better than I could.

The same idea is true when it comes to how you communicate with your clients. You could put any old website together so that you can say you have a “web presence.” You could even create a Facebook page. But, when not properly utilized, neither are of much “value” to you. That’s where we come in. We take the tools you already have and improve on your business’ strengths.

We seek to bring value whether we are speaking at your event, designing a business card for you, or helping you launch something for the first time. If we provide you value, we know you will come back and you will tell your friends about us.

Over the next four blogs, we’re going to share four of our “tenets” of how we do business each day. It’s our hope that, through these four ideals, we will be able to better communicate to you how our team can add value to your business.

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