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Tag: logo

  1. Home
  2. Tag Archives: logo

Principles of Design

Design Elements

“Design” is more than a bunch of pictures and shapes thrown around until they eventually look right. There are some principles that are present in all good design. Here is an overview of six principles:

Unity\Harmony
Unity and Harmony exist when all the elements of the work flow together. When you look at a piece that is in harmony, there is a sense of completeness.

Balance
Balance is achieved when the weight of the elements are distributed equally through all of the work. 

Hierarchy
Hierarchy is used to show which elements are in conjunction. This will help the eyes move in the right direction so the viewer can understand the information more clearly.

Scale / Proportion
Scale and Proportion are used to relate the different elements to one another. The more in proportion the elements are to each other, the more unified that they feel.

Dominance/ Emphasis
Scale, Color, and Texture are just some of the ways that elements of a work can be featured.

Similarity and Contrast
Similarity and Contrast are another way to show off groups of elements or to emphasize just one.

We like to consider these principles in all of our designs – whether it’s a logo rebrand or a brochure layout.

branding design Graphic Design logo

Candidate Logos Part 2: Republicans (Part 1)

Even though the election is not until next fall, the presidential campaigns have kicked off. While this is super frustrating to many, including myself, one of the upsides is you get to see lots of important branding. In this series of posts I am going to be evaluating the top candidates logos. How do I determine the top candidates? I used this study by the Washington Post.  This will be a three post series. The first post will be dedicated to the Democrat candidates and the next two will be dedicated to the Republican candidates (because there are currently so very many of them). (Read about the Democrats Logos Here and the second half of the republican logos here.)
Screen Shot 2015-07-21 at 4.53.23 PM
Chris Christie
Visual appeal- 8
Symbolism- 4
Execution- 6
Total-18
Notes: I am a fan of using a font with different weights in a logo(so much so that I used it in my logo). The tag line is good and pushes back against what most people feel about politicians in our society. But they take a hit in execution because just looking at it quickly I can tell that the spacing between ‘telling’ and ‘it’ is bigger than the spacing between the rest of the words in the  tag line.
Screen Shot 2015-07-21 at 4.52.21 PM
Ted Cruz
Visual appeal: 6
Symbolism: 6
Execution: 3
Total: 15Notes: Apparently a trend this year is logos is to squish the first and last name together, much like Marco Rubio and Ben Carson. The thing that confuses me on this logo is tear drop/oil drop/fire symbol on the side. It is confusing and while gives it a lot of symbolism, the symbolism makes no sense.

Screen Shot 2015-07-21 at 4.52.01 PMBen Carson


Visual appeal-4
Symbolism- 4
Execution- 2
Total: 10Notes: There are a lot of colors going on here. A lot of colors. The flag symbolism is interesting but weird with the three stars and two stripes. This might be the worst of the campaigns.

Screen Shot 2015-07-21 at 4.52.58 PM

Rick Perry:

Visual appeal- 6
Symbolism- 6
Execution-4
Total- 16Notes: Rick Perry if nothing else brings something very different to the table. I cant help but think about Popeyes when I see this though, but maybe Rick is a big fan of fried chicken. The star might be a reference to the lone star state that Rick was governor of so I can give him credit for that inclusion. There are a lot of colors around the star and it will be interesting seeing it in fewer colors. Also one of my pet peeves for political logos: When a logo or campaign sign states the office the candidate is running for without stating the word ‘for’. Perry is not the president, he is running ‘for’ president.
Screen Shot 2015-07-21 at 4.50.45 PM
Marco Rubio
Visual appeal- 7
Symbolism-5
Execution-5
Total- 17
Notes: I am not sure the reason for all lower case on his name but it does stand out against the other candidates logos. Also the use of America as the dot to his I will not translate to low quality prints or small prints.

 

logo

New Logo for Lighthouse Spice Shop

Lighthouse Spice Shop

The Lighthouse Spice Shop is in Milan, Tennessee and shares a block with some of my other clients. I was contacted about making a new logo for this business. When I got the call I immediatly was thinking, “Well the Lighthouse name gives some great imagery”. Turns out I had a hard time drawing up the lighthouse. But after studying several different lighthouses, a few designs came out.LHS Black Logo-01

Out of the designs submitted the business selected this badge style logo which will look great on most every application. One application that could be amazing is a special die cut label for their products. This was a fun project and I look forward to seeing it in use.

Check out the Lighthouse Spice Shop on facebook or their website here and be sure to try some of their amazing spices and teas!

 

Lighthouse Spice Shop

Graphic Design logo milan

Canidate Logos Part 1: Democrats

Even though the election is not until next fall, the presidential campaigns have kicked off. While this is super frustrating to many, including myself, one of the upsides is you get to see lots of important branding. In this series of posts I am going to be evaluating the top candidates logos. How do I determine the top candidates? I used this study by the Washington Post.  This will be a three post series. The first post will be dedicated to the Democrat candidates and the next two will be dedicated to the Republican candidates (because there are currently so very many of them). (Read the Republican Reviews here and here.)

 

One of the interesting thing is that both of the Democrats are basing their campaign image off their first name.
Lets start with the top Democratic Candidate:

Hilary Clinton

Screen Shot 2015-07-21 at 4.47.35 PM Ratings:
Visual Appeal: 4
Symbolism: 8
Execution: 4
16 out of 30.
Commentary:
•This logo comes off as very harsh to me, lots of straight lines and strong colors. I think this was an intentional choice to offset the potential perception of a softer female candidate.
•I appreciate the the attempt at symbolism but the arrow does not come out well in the execution. I think in a one color version the whole thing is lost. For me a logo absolutely needs to work in one color.
•I would have given a slight amount of space to the head of the arrow and the upright of the H. Another design interpertation would have been to leave the arrow as it is but add a boundary around the edges of the arrow.  I think in a one color version the whole thing is lost.

Bernie Sanders

Screen Shot 2015-07-21 at 4.48.06 PM
Ratings:
Visual appeal 8
Symbolism 4
Execution 8
20 out of 30
•I find this logo extremely visually pleasing. The waves at the bottom give a softness that makes me think this guys is a nice guy. This may have been done intentionally to counter the Harshness of Hilary’s logo.
•The softness logo along with the choice to go with the name Bernie instead of Sanders makes me think of a Grandpa.
•I don’t see the symbolism here which is always necessarily but something I appreciate in a logo.

 

Stay tuned for evaluations of the other candidate logos in the coming weeks! What do you think about the logos? (Not the candidates)
bernie sanders candidate hilary clinton logo political review

Customer Spotlight: Jesus Church Jackson

I am honored to call Mychal Hunt a friend. When he told me that he was going to be launching a new church in Jackson, I immediately wanted to know how I could help. While Renae and I would not be joining his new church, I knew I could use my skill set to help him launch Jesus Church Jackson.

After meeting a few times with Mychal I went to work on a website and logo for his new church. We also shot some short videos. I love the work that Mychal is doing in the city and I think Jesus Church will be a great thing for the city. If you would like to help with donations or volunteering somehow you can email him here.  The Jesus Church will be launching on April 26. For more information, check them out on Facebook or their website. 

Check out the website here. 

Here is the most scandalous logo I have ever made. A few notes:

1. The red symbolizes blood because one of the basic tenants of Christianity is that Jesus was crucified. The style of the font is also a reference to the original Passover when the Israelites used blood on the lentils of their doors in Egypt. (Exodus 12:7)

2. The “J” can also double as a cross. It is more evident in the symbol.

3. We also attached a symbol to the package for use on things like buttons and stickers.

 

Be in prayer for the Jesus Church as they try to reach Jackson!

JC Full Color Logo-01 JC Symbol Red Black

jesus church logo website

Customer Spotlight: Say Grace

Say Grace Enterance

This week one of my latest clients opened in Jackson. Say Grace: Classic Southern Dining, is opening on September 24. Say Grace Full Color-01

Say Grace is bringing family style dining to Jackson. Today Renae and I were honored to attend the soft opening of Say Grace. Make sure you come hungry if you go for lunch or dinner. You will be served 3-4 salads, biscuits and corn bread, 3-4 sides and then 2-3 main courses, oh and save room for dessert. My wife described it as a buffet that comes to you. My favorites: fried chicken, biscuits, and corn pudding.

Besides being family style, the host will sit you with whoever else is coming in the restaurant while you are there. This is a great opportunity to meet other people in the community.

My work for Say Grace has been the logo and a website. Saygracejackson.com.  We went for a badge style logo that would look good on many different mediums. Also important was to emphasize the unique name of the restaurant. Because the name might not be intuitive to the uninitiated we included the tag line in the logo to make it easier to understand. We also wanted a classic look to match up with the classic style of the restaurant.

The website is a more modern one page theme. A one page was selected so that it will look great on mobile devices.

Make sure you check out Say Grace when the open on September 24!

 

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