Client Spotlight: JDDC Griswold Christmas

Sometimes I get to have a lot of fun in my job!

I have been working with the Jackson Downtown Development Corporation (JDDC) for a few months now and we are having a blast! In December, JDDC was planning their second annual Griswold Family Christmas. It’s a fun event where folks get together, have a catered dinner, and watch the holiday classic: National Lampoon’s Christmas Vacation.

While brainstorming how to promote this video, we decided someone needed to dress up like Cousin Eddie … well … in our case he was nicknamed Cousin “Neddy” (for those not in the know, the theater that the event was held in is called the Ned).

We started with a shout out on social media for someone with an appropriate RV to volunteer to be in the video shoot. Through the power of social, it turns out we had a friend one circle out that had the perfect vehicle that tied with the elements of the Cousin Eddie look. The pieces of the video came together perfectly!

This video did three things well:

  1. It surprised people. The thumbnail is someone dressed as cousin Eddie, which is pretty surprising. Even more so when the audience realizes it’s someone many folks in Jackson know. Surprise from a carefully selected frame helped get people to stay with the video.
  2. It was funny. The humor of someone in that getup and pulling off the character kept people around for the video. This was all Matt. He played his part perfectly!
  3. It helped sell tickets! We sold tickets for this event and this video helped do it! Becuase of the interaction on the video, it helped the organic reach of the video. Then, when we applied the ad budget, it went even further! Lots of people saw the video which helped us sell those tickets. It will also help us in the future when we retarget folks who have previously interacted with JDDC on Facebook!

Customer Spotlight: Care Center

We love nonprofits at Adelsberger Marketing. My (Kevin) background is from nonprofits. It’s even better when that nonprofit does work to expand the work of the kingdom of God! The Care Center fills a very specific and important niche in Jackson and West Tennessee. We had the pleasure to work with Nathan Young, Director of the Care Center and his board members to create a new website and two videos for their Christmas Banquet.

You can check out the website here: https://www.carecenterofjackson.org/  (Photography provided by www.leleandbeane.com)

You can watch one of the videos here:

If you are interested in getting more involved with the Care Center, check out the “Ways to Help” page on their website.

Client Spotlight: Don Polley and Associates

I recently finished a project for a startup Don Polley and Associates. The elements of the project were:

Branding, Website, Print Materials, Headshots, Videography, And a book!

I really enjoyed this project because I was able to use the width of my skillset to deliver for this client!

Don Polley was starting a business that needed to communicate professionalism to Human Resource managers and their leadership across industries. We started off with a brand that would help convey that Don was there to build bridges across the generational divide.

 

We followed that up with printed material to help distribute to a potentially older demographic and something he could leave with potential customers. See the flyer (front and back) and the business card (front and back).

Don needed some professional photography to help make sure he looked professional to his potential clients.

We also wanted to make sure the brand was up to snuff with the digital age because Don works with Millenials. We created a responsive website that featured a blog where Don can demonstrate his knowledge.

Don also saw video as an important part of marketing in 2017. So we created a short video of him explaining what the business was all about:

We also published an autobiography of Don’s and got it placed on Amazon. 

This was a great project and Don was an exceptional client. I have worked with few clients that defer to expertise as quickly and graciously. If you need help building a relationship with Millenials in your workplace, Don is the guy to talk to!

Client Spotlight: Wright Law

This month I draw attention to Pam Wright and her specialty law practice, Wright Law. Pam recently struck out on her own  after a long career in law with a nonprofit firm. After meeting with Pam I knew that I would be able to help becuase it was clear that she knew what she was talking about and interested in using the latest tech to do so. It’s important to remember that marketing can not help a stone roll uphill but it can help a stone roll downhill twice as fast.

Pam is the only Certified Elder law attorney in our area. She is an expert in helping families transition as members become elderly and need more care. If it has to do with ageing or special needs law, she is the person to call.

Marketing for attorneys is always a little tricky becuase: 1. They often need to be formal, 2. There are a lot of rules restricting their marketing and 3. They are extremely busy folks.

This project had a few major components. First, design a brand that would represent the firm to the community. This simple logo will work in all applications and be clearly communicate the name of the firm to the community:

 

WL-Blue-01

 

We also took headshots of Pam:

pwright-01-5

We created brochures to leave at targeted institutions in town:

Front of the Brochure

Back of the Brochure

But the crux of the project was the website. One of the interesting parts of the project was creating the glossary of terms to help educate Pam’s customers. Here is a link to the website.

Screen Shot 2016-06-28 at 8.26.33 AM-w1200-h1200

 

Client Spotlight: Josh Dougan Law

Josh Dougan Law

Josh Dougan approached me about making a website for his law firm, Dougan Law. We worked through the needs of his firm for the website. I built a site map and planned the visual layout while Josh prepared the copy for the site. I made a few revision suggestions and once approved, I was off to build the website.

We also needed to take a headshot of Josh for the website. Downtown Jackson has some great spots for taking photos and we got this one on the corner of Main and Liberty.

Josh Dougan Law

You can visit the website here:

Josh Dougan law Website

Client Spotlight: From Fluff to Fit

One of the things I love about working at theCO is the relationships that you make with other entrepreneurs. Bria Pittman is a member at theCO and the Fitness Coach/Owner at From Fluff to Fit.

Bria is on a mission to help people become healthy with the motto “progress not perfection.” While we met and talked about her business, I saw this motto as a truth that she embraced not only with her own life but also with her clients.  Being healthy is not about being super skinny, it’s about being active, taking care of oneself, and making good health choices more often than bad ones. I knew that the motto needed to be included in the logo.

When we got started Bria had one direction: Use this certain blue. So I went to work.

There were a bunch of versions of this logo but after many…many hours and attempts, I came back with a logo that Bria loved and we felt would communicate her brand to her target market as well.

This is the From Fluff to Fit logo by Adelsberger Marketing: frommflufftofit2-01

If you want to talk about getting a great brand for your company, send me an email.

 

Customer Spotlight: ARM Banquet Video

Recently I completed a video from Area Relief Ministries. This video was many hours in the making but it was a pleasure to work with the staff and tell a little of their story. Area Relief Ministries (ARM) does amazing work in our community in helping fight poverty.

This video presented some specific challenges. There was a variety of locations and people which while time consuming and technically tricky added a lot of life to the video. One of the trickier parts was combining elements from the diverse functions of ARM into one video.

The video ending up coming together well! This video was produced in conjunction with Our Jackson Home and was sponsored by the Eblen Agency.

Customer Spotlight: Barnfest 15!

This month I wanted to put a spotlight on one of the videos I produced this month.
Barnfest is going to be an annual free Christian concert at the Barn at Snider farms. This year the event featured Humble Tipp and Crowder.
This video was shot by my wife Renae Adelsberger and myself. Aerial footage was provided by Wes Harris of Wes Harris Statefarm. I also edited the video.