Video has become a staple of any business that has an online presence. A hero video is the one video you want people to watch about your brand or product. We call it a hero video because it might be the best representation of you to the consumer. A hero video will cover the uniqueness of your company, your value proposition, possibly a bit of history, and will look good doing all these things. Ideally these videos will be 2-3 minutes in length so that they are not an enormous investment of time for someone learning who you are. Host this on Vimeo to prevent customers getting dragged elsewhere by suggested videos.
This blog post is a portion of Attention and Action. The book walks you through the marketing process that Adelsberger Marketing follows with its clients. You can read this book for free as a blog on the Adelsberger Marketing website or purchase on Amazon.com.