The third phase of the ‘Know, Like, Trust” mentality is helping someone build a long lasting relationship with you. Each phase of this process is helping someone go deeper into building a relationship with you.

Trusting is by definition: showing or tending to have a belief in a person’s honesty or sincerity; not suspicious.

I have seen this repeatedly over the last few months in my own business. Several people have heard my name enough from enough people that they were willing to come and spend money with me. First, they heard about me (know)  and secondly, they liked me enough to know more about me. Thirdly, because of good words spoken about me by others they trusted me enough to make the call.

And the bigger the purchase the important the trust factor of this relationship becomes. Selling a burger? Trust is not as important, selling a house, trust is super important.

On the flip side, if you violate someone’s trust, whether you are selling a burger or a house, the consequences will be the same. That customer will avoid you and speak badly about you to the community.

So how do you build that good word of mouth to build trust? Create star raving fans by doing what you say you are going to do and going the extra mile. One of the best things about the way I am building my business is that people frequently come to be with some trust already because of the people I have already done business with or helped in the community.

These are investments that will pay dividends for years.

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