Creating a better advantage for Advantage Manufacturing

 

Back in mid-2020, we had our first opportunity to work with Advantage Manufacturing, a leading producer of injection molded plastic components located in Friendship, TN. For that first project we worked their team with them to create an updated sales deck, complete with photography, logo package, and custom graphics. 

 

After that successful pandemic project, the Advantage Manufacturing team realized their need for a functional and updated website. With the success of our first project together, Director of Business Development, Chris Stiller came back to our team to develop a new online presence. 

While we had the benefit of already having a recently updated photography portfolio of products, we rounded it out with new headshots of leadership positions, equipment, and behind the scenes on the factory floor. By capturing high quality photography, we were able to create a visually appealing website for Advantage, even though it is a typical factory setting.

As an injection molding manufacturer with supply chain management, Advantage appeals to a wide range of customers – from firearms manufactures to disposable medical products to non-decorative automotive parts. Understanding all of these potential customers of OUR customer affected the way we designed the site for Advantage and we are excited to have launched a website for them to appeal to all. 

Are you ready to launch a new website for your business? Schedule a meeting with us today! 

Clutch Names Adelsberger Marketing A Best-Performing B2B Provider

Clutch, the leading B2B market research firm, recently released their list of Tennessee’s best B2B service providers for 2021, naming Adelsberger Marketing as one of their Best Performing B2B Providers for 2021. The companies they ranked are skilled in video production, web design, custom software development, SEO, branding, and more.

Adelsberger Marketing is honored to once again, be named a leading provider of video production services in Tennessee – and be the only marketing firm listed from West Tennessee outside of Memphis. Our team works hard to continue to provide a high level of quality creative content for our clients.

To determine Leaders Award winners, Clutch studies a company’s industry expertise and ability to deliver. They evaluate various factors, including brand reputation, services offered, and quality of Clutch reviews.

“Clutch is proud to recognize the leading B2B companies in Tennessee,” said Clutch Sales Development Representative Nate Weavill. “These 50 companies offer high-quality work, and they also display the highest standards of customer service and professionalism. We know that working with them will result in a positive engagement.”    Want to read some of Adelsberger Marketing’s Clutch.co reviews? Visit our profile here: https://clutch.co/profile/adelsberger-marketing

For the full list of Best-Performing B2B Providers in Tennessee for 2021 as ranked by Clutch.co, visit, https://clutch.co/press-releases/recognizes-best-performing-b2b-providers-tennessee-2021

Want to read some of Adelsberger Marketing’s Clutch.co reviews? Visit our profile here: https://clutch.co/profile/adelsberger-marketing

Adelsberger Marketing Named Clutch Top 20 B2B Service Provider

Adelsberger Marketing was recently named to the Top 20 B2B Service Providers list in the state of Tennessee by Clutch, the leading B2B ratings and review platform. Recognized leaders are considered to be the very best in their specialized field. Adelsberger Marketing is recognized for its marketing, content creation, video production, and website development accomplishments.

While being recognized as a top firm in your field is always an honor, being recognized by Clutch.co is particularly important to Adelsberger Marketing. While many sites rank companies based on reviews and feedback, Clutch gathers reviews based on in-depth interviews conducted with actual clients. These aren’t just reviews that we’ve asked our favorite clients to give, but instead third-party managed interviews that give a true representation of our work product and our clients’ experiences.

We intend to stay on this list for many years to come by listening to feedback and continuing to learn from our clients’ experiences. If you want to check out some of our reviews and rankings, visit our Clutch.co profile here: https://clutch.co/profile/adelsberger-marketing

Click here to view the Clutch Press Release

How To Maximize Google’s Free Advertising

Google My Business Listing

 

Typically, when you think of advertising and marketing, you think of spending money. But before you carefully plan out a marketing budget, make sure you are fully utilizing the free marketing options available to you! 

One of the most effective free marketing options available is the Google My Business Listing. When you search for a business on Google, results will display address, map, phone number, website, photos, reviews, business hours, and more. With 5 billion searches on Google for restaurants, 3 billion searches for hotels, 1 billion searches for clothing stores, 600 million searches for hair and beauty salons, and 5 million searches for coffee shops, as a business owner, you need to have control over this information. An unflattering photo of your location coupled with incorrect business hours is not a good combination for a potential customer!

You can strengthen your local search result rankings by ensuring that your business profile is complete and updated. High ranking local searches reassure customers that you are a legitimate and relevant business. By posting photos, up-to-date offers, temporary business hours, and other appropriate information to your profile, you instantly boost the visibility of your business to your customers. 

Don’t overlook the simplest details. Take your city and state as an example. If you’re a tree service in Jackson, Tennessee, you don’t want to waste your day receiving phone calls from customers in Jackson, Mississippi. 

And consider your business hours. Are you closed on Mondays? Be sure to include that information! Few things are more frustrating to a customer than showing up at your location and discovering it’s closed. Since most of them googled you first, be sure to include an accurate listing of your hours of operation.

The Google My Business listing is 100% free – so if you haven’t claimed your business listing, drop everything and claim yours by visiting https://business.google.com/ or by finding your location on Google Maps. You won’t regret taking the time to set this up properly. 


Are you ready to conquer even more aspects of digital marketing? Click below to schedule a meeting with one of our experts at Adelsberger Marketing.

 

Website Content – Where Do You Start?

Brainstorming Session

We’ve said it before – websites are no longer an optional part of a business. They give you the unique opportunity to present information to your customers and potential customers when they research and compare you to your competitors. Without stellar content, the time your potential customers spend on your website could be a waste.

Creating awesome website content is a process that starts with a good plan. Whether you are creating a new website or updating an existing website, you should complete an evaluation of your organization before digging in and composing your content. Each time we meet with a potential new client, and even when we recently updated our own website, we start with these five questions.

Recently, we worked with ASPELL Recovery Center here in West Tennessee and began with this same process to find out what information was crucial to include on their new website. We also have a number of other new websites in development, so keep an eye out for those launching in the coming months.

Do you know your organization?

  • What is your company’s history? To clearly communicate who you are to others, you need to know who you are. Spend time with your management teams and employees talking about your past, present, and future as an organization.
  • Do you have a Mission or Vision Statement? If you do have one, make sure these statements identify who you are as a company. If you do not have one, consider crafting one before launching or relaunching your site.

What makes your organization unique?

  • What do you do, that others don’t? Why would you be chosen over your competitors?
  • There is always something that makes us unique from others. It is essential to identify that in order to show your customers why your business is the better choice. Once you know this aspect of your company, you are ready to tell the world!

Who are your competitors?

  • Name your top competitors – those whom you compete directly with for business on a daily basis.
  • Competition drives us to be better. Knowing your competition helps you better determine your strengths and weaknesses. You are also better prepared to make your company stand out, instead of blending into what everyone else is doing.

Who are your customers?

  • Is it a busy, working mom? A retired couple? A College student?
  • By knowing who your customers are, you can clearly understand and communicate what you do to make their lives better. That message needs to be conveyed immediately. Don’t make your customers search for what you do!

What is the goal of the website?

  • What do you want your customer to do?
  • Make sure to develop a clear Call to Action (CTA). People need to know what you want them to do on your website. Do you want them to buy something? Do you want them to schedule an appointment? Make it clear and make the buttons easy to find and click.

Anyone can put up a website, but one with carefully planned out content that is relevant to your industry, up-to-date, and easy to navigate is a different story. Taking the time to do this will always have you a step ahead of the competition. By spending time on quality content, your website will be at the top of search pages without spending extra advertising dollars.

Ready to conquer a new website but need additional guidance? Make sure to download a copy of our Digital Marketing Checklist and then schedule a meeting with one of our experts here at Adelsberger Marketing. That’s what we are here for. Click below and we’ll get started.

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