How To Maximize Google’s Free Advertising

Typically, when you think of advertising and marketing, you think of spending money. But before you carefully plan out a marketing budget, make sure you are fully utilizing the free marketing options available to you! 

One of the most effective free marketing options available is the Google My Business Listing. When you search for a business on Google, results will display address, map, phone number, website, photos, reviews, business hours, and more. With 5 billion searches on Google for restaurants, 3 billion searches for hotels, 1 billion searches for clothing stores, 600 million searches for hair and beauty salons, and 5 million searches for coffee shops, as a business owner, you need to have control over this information. An unflattering photo of your location coupled with incorrect business hours are not a good combination for a potential customer!

You can strengthen your local search result rankings simply by ensuring that your business profile is complete and updated. High ranking local searches reassure customers that you are a legitimate and relevant business. By posting photos, up-to-date offers, temporary business hours, and other appropriate information to your profile, you instantly boost the visibility of your business to your customers. 

Don’t overlook the simplest details. Take your city and state as an example. If you’re a tree service in Jackson, Tennessee, you don’t want to waste your day receiving phone calls from customers in Jackson, Mississippi. 

And consider your business hours. Are you closed on Mondays? Be sure to include that information! Few things are more frustrating to a customer than showing up at your location and discovering it’s closed. Since most of them googled you first, be sure to include an accurate listing of your hours of operation.

The Google My Business listing is 100% free – so if you haven’t claimed your business listing, drop everything and claim yours by visiting https://business.google.com/ or by finding your location on Google Maps. You won’t regret taking the time to set this up properly. 


Are you ready to conquer even more aspects of digital marketing? Click below to schedule a meeting with one of our experts at Adelsberger Marketing.

Website Content – Where Do You Start?

We’ve said it before – websites are no longer an optional part of a business. They give you the unique opportunity to present information to your customers and potential customers when they research and compare you to your competitors. Without stellar content, the time your potential customers spend on your website could be a waste.

Creating awesome website content is a process that starts with a good plan. Whether you are creating a new website or updating an existing website, you should complete an evaluation of your organization before digging in and composing your content. Each time we meet with a potential new client, and even when we recently updated our own website, we start here, with these five questions. Recently, we worked with ASPELL Recovery Center here in West Tennessee and began with this same process to find out what information was crucial to include on their new website. We also have a number of other new websites in development, so keep an eye out for those launching in the coming months.

Do you know your organization?

  • What is your company’s history? To clearly communicate who you are to others, you need to know who you are internally. Spend time with your management teams and employees talking about your past, present, and future as an organization.
  • Do you have a Mission or Vision Statement? If you do have one, make sure these statements identify who you are as a company. If you do not have one, consider crafting one before launching or relaunching your site.

What makes your organization unique?

  • What do you do that others don’t? Why would you be chosen over your competitors?
  • There is always something that makes us unique from others. It is essential to identify that in order to show your customers why your business is the better choice. Once you know this aspect of your company, you are ready to tell the world!

Who are your competitors?

  • Name your top competitors – those whom you compete directly with for business on a daily basis.
  • Competition drives us to be better. Knowing your competition helps you better determine your strengths and weaknesses. You are also better prepared to make your company stand out, instead of blending in to what everyone else is doing.

Who are your customers?

  • Is it a busy, working mom? A retired couple? College student?
  • By knowing who your customers are, you can clearly understand and communicate what you do to make their lives better when they come to your site. That message needs to be conveyed immediately. Don’t make your customers search for what you do!

What is the goal of the website?

  • What do you want your customer to do?
  • Make sure to develop a clear Call to Action. People need to know what you want them to do on your website. Do you want them to buy something? Or do you want them to schedule an appointment? Make it clear and make the buttons easy to see, find, and click.

Anyone can put up a website, but one with carefully planned out content that is relevant to your industry, up-to-date, and easy to navigate is a different story. Taking the time to do this will always have you a step ahead of the competition. By spending time on quality content, your website will be at the top of search pages without spending extra advertising dollars.

Ready to conquer a new website but need additional guidance? Make sure to download a copy of our Digital Marketing Checklist and then schedule a meeting with one of our experts here at Adelsberger Marketing. That’s what we are here for. Click below and we’ll get started.