– Kevin
Welcome to the Content Machine podcast. I’m Kevin Adelsberger. This week, I’m joined by our two interns for the spring semester 2024. If you’d like to introduce yourselves.
– Noel
I’m Noel Moore.
– Leah
I’m Leah Steed.
– Kevin
And they are nearing the end of their time of their spring internship with us. We’re trying a new thing this year where we bring them on the podcast to talk about their internship experience. Leah, will you start with what are some of the projects you’ve been working on?
– Leah
Yeah, I think there are two projects I think of when I remember my last couple of months. One of them is the Mailer, which wasn’t always super fun because it went through so many revisions. But I feel like I learned a lot through that process about how graphic design relates to marketing and how you need to think differently about that, as opposed to when you make logos or something. And it’s like, Oh, we just want to make it look pretty or whatever. It’s like, no, marketing is a different strategy than design. And so that was a really good project to learn that. And then one of the more recent fun projects that we’ve worked on is branding. I have enjoyed the process through that to see how you guys handle working with clients and how you have a structured step-by-step method. It’s just been good to see how you guys handle clients.
– Kevin
Very cool. Noel, what have you been working on?
– Noel
One of the things is the podcast, so it’s kind of fun. I feel like I’m a celebrity being on here on the other side of it. Getting to pick out little quotes to display on social medias and coming up with like, captions that are more PR-y has been something that I’m glad I’ve been able to workshop a little bit because I was not really well-versed in that before. Then something else that I really enjoyed was writing copy for different websites. I got to do that for the Care Center website. That was really fun to get to read through all of it and not only get to learn about this really cool company and the things that they’re doing, but go through and edit certain things just to make it more readable or a little bit more public relations-focused or different things like that. I enjoyed doing.
– Kevin
Very good. Noel, What would be one thing that you think you’ve learned from your time here at Adelsberger Marketing?
– Noel
Like I mentioned, I think that writing more PR-focused things has been something that I’m glad that I’ve been able to grow in a lot.
– Kevin
As opposed to the journalism bent that you had making it more copy-driven and salesy, maybe.
– Noel
Exactly, yes. Because I’m a journalism major, so I’m used to just writing off the dome, off the cuff, different things. But this is obviously a skill that a lot of companies need and that is very necessary in this day and age in this workforce. I’m glad I’ve been able to do that. I’ve realized it’s difficult because you want to make it effective and you want to drive your point across and you want to make it readable and not some AI mumbo jumbo that means nothing. But you also don’t want it to be word salad. And so figuring that out and being able to do that has been really helpful for me.
– Kevin
Okay, very good. Leah, what’s something you’ve learned during your internship?
– Leah
Yeah, I think the biggest thing that I’ve been learning has to do with communication. So with homework, you have a lot of things going on at once. But if it’s due on Tuesday, you can work on it the night before and get it done on your timeline. But with this internship, I’ve had to learn how to figure out other people’s schedules and know they end work at a certain time and they’re busy the next day. And so if it’s due on Friday, I have to get it to them by Wednesday. And how to juggle five projects at once and getting projects to different people and communicating with different people online, especially as a remote internship. That’s been important.
– Kevin
Yeah, very good. Very good. Yeah. Both of those are good skillsets to take into the marketplace. So if you were to summarize your time at Adelsberger Marketing, how would you summarize that?
– Leah
I think it’s been really informative, but also it’s just been really fun. I’ve learned a lot, and I feel like I’ve gotten to be a part of a lot of different projects and design aspects that I haven’t been able to before. But also, it’s just been really fun. I feel like going into this, I was worried about it being a remote internship and not actually seeing these people and working with these people. But it’s been a really cool community and a great way to learn. People are really invested in teaching you, which has been really good, and being patient with you and showing you how to do things. It’s been fun, and meetings have been fun. It’s been good just to be a part of the team as well.
– Kevin
Very cool. Noel, how would you summarize?
– Noel
I mean, similarly, I I think mine would be eye-opening, but also very refreshing in that I didn’t really have much of an idea of what maybe a communications career would be in an industry like this. I think this was really cool for me to get to see a bunch of different parts of like, oh, I’m writing case studies for our website. Oh, but I’m also picking out different clips from the podcast, but I’m also editing copies. I’m taking these different strengths and skill sets that I’ve gotten from my major, but I’m implementing them in different ways that I hadn’t before. That was really cool. Then refreshing in that I think being a part of this team and getting to see and work with people who love their work and they love the people that they work with and the people that they’re meeting has been really refreshing because I’ve been a part of an internship before where everyone was just doing things just to do it, and there was no joy in it, and there was no joy in the community. And so literally, just as soon as we got here for onboarding training, seeing the difference, and even though it is remote, still having people reach out and want to talk to you and want to get to know you has been really cool and made me excited for post-grad life and actually getting to be a part of a team that loves each other and loves their work.
– Kevin
Yeah. Alright. Well, speaking of what’s next for you, so you’re a junior, so you’re going to be going back to school, right?
– Noel
Yes.
– Kevin
But you have an exciting internship this summer, filing paperwork, right?
– Noel
Yeah.
– Kevin
And Leah, how about you?
– Leah
Yeah. I’m going to graduate in May, so trying to figure all that out. I have an internship for the summer in publishing and graphic design. So that’s the next step. I’m excited to learn those skills as opposed to this marketing internship. And then we’ll see what’s next after that.
– Kevin
Well, thank you both for your time with us this semester. We’ve enjoyed having you guys. And for those of you at home, we are going to be taking interns every semester. So feel free to go to our website to find out how to apply. So thank you for watching the Content Machine podcast. We’ll be back with our regular scheduled content next week.
