On a previous episode of the podcast, we talked about what are core values and why you should have them. In this episode, we’re going to talk about what the core values are at Adelsberger Marketing.
What are the core values at Adelsberger Marketing? What makes up our unique culture? We have six core values, and we talk about these weekly, and review staff’s fulfillment of them in a quarterly manner. And a little bit of a particular order, here are the six core values.
Core value number one, team. We believe that we win together. Every project is a team effort. Every win is a team win. Everyone is treated with respect and everyone chips in. When we profit, everyone shares in it. We value the input of everyone. We are better together. We go further together. Team is vital to everything we do every day. There is not a single project that is only touched by one person. It is a little bit like a football team. On any given offensive play, the center and the quarterback at a minimum touch the football, but the offensive line also has to be there to do the job for the play to be successful. We will win together.
Core value two, fun professionalism. We like to have a good time at work. We believe in being on time, communicating clearly, and showing up to do the work, being professionals. But we are only serious when we need to be and are determined to enjoy working and working with each other. We love to laugh and should be able to do that at work. Of course, doing that respectfully, we show up and have a good time. If we can’t do that, why are we here?
Core value number three, creativity. We believe good ideas will win the day. We believe everyone is creative, including accountants, regardless of how much they reject that notion. We love to flex our creative muscles and make time and opportunities to intentionally do that. Better ideas give us more opportunities to crush it for our customers. In the coming world of AI, true creativity will be what allows us to thrive in the new model of work that will dominate the landscape.
Core value number 4, responsibility. Or it won’t fail because of me. This is highly related to our number 1 value team. We believe everyone is responsible for getting things done. Take pride in what you do and see that it gets done. Communication is key and confirmation of communication is required. Taking ownership of a responsibility and seeing that it finishes is how we survive. Don’t let the team down. As Bill Belichik says, “do your job.” When everyone does their job, we will win.
Core value number five, improvement. We will be better than we were six months ago. We believe in getting better. We believe in continuous improvement. We believe in learning and growing our skills. If we’re not better than we were six months ago, something is wrong. We will invest in time, tools, and education to improve ourselves to better serve our customers. We are always looking for opportunities to push our skill sets and expand our capabilities.
And finally, core value number six, get stuff done. We will deliver. This is the only reason I am still standing here in business. We believe in doing what we said we will do, and we will deliver what was promised, and if it’s within our control, we will deliver when it was promised. We all work hard and get our hands dirty. Getting things done is a sad satisfactory strategic plan.
Now, these six values are simultaneously true and aspirational. I think you would see all of them currently true in our organization, but we also want to make sure that they continue to be true and become more and more true of the culture and our team.
Thank you for listening to this episode of the Content Machine Podcast. We would love to hear about your favorite core value from any of your workplaces. Send us a message or email.
