Stark Raving Fans
“Stark Raving Fans” is a term that I came across in Seth Godin’s work. Stark Raving Fans means you go beyond just customer service to seeing every interaction with a customer as a chance to turn them into a marketing channel. If you are so good that your customers love doing business with you, they will tell others. If you make Stark Raving Fans of your business, they will help you grow. How do you create them? By doing business the right way. Under promise and over deliver. Deliver on time. And if something does go wrong, make it right (even if it costs you financially). When we stop seeing customers as a transaction and start seeing them as people and investments in our future, we create Stark Raving Fans.
This blog post is a portion of Attention and Action. The book walks you through the marketing process that Adelsberger Marketing follows with its clients. You can read this book for free as a blog on the Adelsberger Marketing website or purchase on Amazon.com.