Introduction

Our Pillars of Marketing

I wanted to make note of what we have done to market Adelsberger Marketing. We have had success since opening in 2015 and as a marketing company, it is something we think about all the time.

One reason for our immediate success is that we came on the scene at the right time. Our affordable video options were something our market needed. Fulfill an unmet market need and your business will be set up for success. To realize that success, though, we had to market our marketing agency well. We have used a variety of builders and drivers to help grow the business. But we have really leaned on these three areas: community, expertise, and building stark raving fans. 

1.Investing in our Community. Working with local organizations and nonprofits is great for serving your community by helping them do better work and promote themselves. It also exposes you to their base of support and board of directors. It’s a great way to make connections. We support Madison County CASA because it is close to our heart.

We work hard to stay involved with nonprofits in our area. Sometimes our involvement is as customers and sometimes as donors. In our earliest days, we did nonprofit projects for free. Today we often offer them discounts on services. I am also a graduate of the Leadership Jackson program and have remained active in it for years. Recently, we were able to strike a deal to become an annual sponsor of the program which gives us great visibility with many of the business leaders in our area. 

2. Demonstrating our Expertise. We love the opportunity to educate people and help them grow their business or understanding of marketing and entrepreneurship. Very regularly we have had the opportunity to visit with and teach at theCO’s Co.starters program and the Economic Development day with Leadership Jackson. These give us opportunities to meet a lot of folks who become potential friends and customers. Additionally, we have had the opportunity to teach at different events and Chambers of Commerces across West Tennessee. Each one of these opportunities gives us the chance to meet new contacts and expand our business. 
 
3. Building Stark Raving Fans. The most important thing we do for our marketing is building stark raving fans. Stark raving fans will tell others about your business which creates invaluable word of mouth. How do we do this? We strive to treat people right. Do what you say you are going to do, when you say you will. Under promise and over deliver. If you make a mistake, make it right, even if it costs you money. Sometimes eating some cash to help correct a mistake is well worth the long run relationship that you have with clients. Always play for the long term. Short term gains can sometimes sacrifice long term success. If you nickel and dime customers, you will leave a bad taste in their mouths. We want to leave every customer with a great experience to encourage them to talk about us with their friends and be repeat customers. Think of each customer as a long term opportunity.
 

 This blog post is a portion of Attention and Action. The book walks you through the marketing process that Adelsberger Marketing follows with its clients. You can read this book for free as a blog on the Adelsberger Marketing website or purchase on Amazon.com

Previous Chapter
Next Chapter