Facebook is making strides to be more friendly to advertisers. From the inclusion of a support staff for questions to increasingly opening more and more analytics and targeting options, Facebook is actively striving to make the experience better for advertisers.
One step they have taken is to add free stock photos for ads on their page. More than just stock photos, they are from ShutterStock, which is one of the premier providers of stock photos on the internet. Even if you have a photographer or imagery this might help in a pinch.
For example: While working on a recent ad for my business, the option was given to me to use “Free Stock Images”.
They also preload some images they thought I might like based on my product.
This is a great product upgrade for Facebook. But almost always, photos of your product and service will be better that stock photos.
