It is a surreal feeling to be standing near what looks like and feels like man made lightning. But that is exactly what you experience in the bowels of the melt shop at the Gerdau Steel Mill in Jackson, Tennessee. Gerdau hired Adelsberger Marketing to come in and create a new library of images and video for use locally and for their corporate office. We had an adventure over two days in safety gear exploring all facets of the mill. (In the height of summer among molten and piping hot steel.)
The Gerdau team did a fantastic job of keeping us safe during the entire excursion, even though Kevin was constantly trying to get in trouble. We were even able to get the drone involved for some of the exterior work.
We paired our on the ground work with design back in the office and helped develop some advertising options for Gerdau to use in the Jackson area. This is one of our favorite shots that we took just before our camera overheated!
A few years ago Kevin was on a tour of the facility with Leadership Jackson and at that time, he asked for a chance to go in the skycrane. That request was quickly rejected by the tour guide, but 6 years later, Kevin finally made his way into the sky crane!
We really enjoyed working with Gerdau. As an international company, it was fun to work with their corporate marketing department and the local representatives to help document this mill. It’s fun knowing our photo, video, and design could be used here in Jackson, in Florida at Corporate or down in Brazil at the company headquarters.