It’s a jungle out there on social media. Between countless United meme’s to even beloved celebrities getting called out for seemingly innocent remarks, it can be a minefield for big companies navigating the social jungle. But one company has recently been killing it on social: Wendys.
Two imparticular instances recently:
- Street fight with Hardees.
Wendy’s has really started to own the brand of being a fast food chain in this era. They have fun social media and are not afraid to step on a few toes. In the below altercation, a Wendy’s fan and a Hardees fan have a little beef on twitter. The offical Hardee’s and Wendy’s accounts get in on it. Wendy’s starts off with just a little shade and Hardee’s trys to take it up a notch. Bad move. Wendy’s rebuttals well and really cap it off with the ‘lol they blocked us’ comment.
- #NuggsforCarter
The internet is fun for a lot of reasons. One of which is that it removes gate keepers and brings everyone on to the same playing field. 20 years ago if some random guy asked Wendy’s what it would take to get a year of free nuggets, whatever store manager he was talking to would have just starred at him like a crazy person. Today, with a fun twitter account, a brand can interface with someone like Carter and have a bunch of free social media coverage from all over the world.
Some big brands have tried to give Carter a push for his nugs:
This a great example of how to handle a fun brand on social media today! Wendy’s is winning!
