This month’s social media win comes from an unlikely source, a utility company. A utility company at first blush is not an exciting venture: generate power and delivering it to people’s homes. Most people think about a utility company about as much as they think of a long snapper in football, which is usually only when they mess up.
That is why this social post caught my attention. It was doing really well and had 158 thousand views from a video put out by a utility company. The video is a 360-degree video of a helicopter delivering someone to the top of a power structure. That lineman then climbs off the helicopter and onto the structure. It also had over 1000 shares which is a great engagement stat!
It’s pretty awesome. Watch it here.Â
It led to some great comments from people who were reminded that they are glad someone else does the dirty work. Including the lineman’s mom, which is super sweet!
This is a great example of documenting instead of creating content. This shows us that even conceptually boring industries can create compelling content!
Great job TVA!
