How I Market Myself and Adelsberger Marketing Part 1

To be honest, the idea of writing this post seems like a bad idea. But I know that ideas are free, it is the execution costs. I invest lots of time and money into doing these and these ideas won’t work for everyone. So here is week one of my three pillars of marketing myself:

(ALSO NOTE: While some of this may make me seem pretty mercenary in my actions, this is only one of the many motivations behind my actions. Other things factor into my decision making besides business, like my faith in Christ.)

Be a Great Community Member.

It is easy to start a business and just take, take, take. But as part of my personal philosophy and part as a marketing strategy, it’s a great thing to give back to the community and to be involved.  I love it when you can kill two birds with one stone. But there are limits to what someone can do and I regularly tell people, no. Because I want to do the things I am committed to well. Here is how I work out being a great community member as I think about allocating my time:

Be a great CO Member: I love theCO. I will tell anyone who will listen that theCO is a great place. I owe a lot of my success to the referrals and relationships I have built through theCO. So because of that, I want to invest back in theCO. I teach classes, give tours, help out new members, even move tables and chairs every once in a while. The relationship I have with theCO has been beneficial for both of us and I will be ever grateful for the crucial role it has played in my success.

Be a great Chamber Member: The Chamber of Commerce in Jackson is a great organization and a great customer. This has come after lots of time invested and some dollars (member fees and event fees). By showing up to events, being an asset to their staff, and even serving on the Leadership University board, I have built relationships that have helped lead to business and referrals.

Be a great Board Member: One of the best things about being self-employed is the flexibility in schedules and priorities that if offers. This has allowed me to dedicate a good amount of time to being a great board member at Madison County CASA over the last couple of years. By taking on this responsibility and doing well at it, it has helped be build new relationships in the community.

Click here to read Part 2 and Part 3.