My social media win at the Super Bowl this year was an ad that appeared to be live! Not, snickers, it didn’t really deliver as much as I was hoping for but A for effort.
Tide, of all brands came up with the most brilliant play on Super Bowl Sunday! Tide had an intricate plan that involved a ridiculous amount of conspiracy between the production company, fox, and the NFL.
The team created a fake set and pretend to have Terry and Curt talking as if Fox had accidently cut to them during the game. During this shot, Terry had a giant stain on his shirt. They did this so it blended just right with the actual production so people thought Terry was just doing a segment with a stain on his shirt. Which is completely believable with Terry Bradshaw.
They followed the ‘accidental’ setup with a full commercial above capitalizing on it.
Here is a great breakdown by AdAge.
What a genius plan and execution!
