Smunday.
It is a new thing hopefully coming to a work-place near you! This idea is coming from Heinz Ketchup as an ad strategy for the Super Bowl. Instead of telling you about their latest product, they are associating themselves with a fun idea, like not having to work on the day after the Super Bowl.
Here are reasons I like this:
- They are putting their money where there mouth is. Heinz reportedly gave their employees the day off on Smunday, which is really taking their ad campaign to the next level. This also helped them win the day on social as well, giving them the credibility and probably introducing a new word into our social vocabulary.
- They got people to act. They funneled interest in this campaign to a Change.org petition where, at time of writing, they garnered 64k signatures.
- It was a soft sell with humor. The video has gained more than half a million view on Youtube (it was also embedded on their change.org page) and several hundred thousand on Facebook as well. The video features a family(?) of Heinz products celebrating Smunday together.
Click here to sign the petition.
