2017 is getting into full swing and it’s a great time of year to start looking at how we can do things better! One of them is on our social media. Social Media is no longer just for young people or the next big thing, it is the big thing and is the best form of marketing and has been for a few years.
But it does require that you put in the time or hire someone to do it for you (I know a guy). Creating content takes a lot of time so I wanted to share three quick tips that I gleaned from GaryVee.
- Document and create. Creating is crafting this blog post or filming a new video. Documenting is taking a picture of meetings that are happening or showing what the day to day is like in your business. Documenting doesn’t have to be super polished to have an effect. Gary uses both to build his platform. Documenting on social and with the DailyVee show and creating with his team of creators to pump out fresh content.
- Repurpose. Creating content takes a lot of effort, so make the best of it. Turn a comment in a video into a blog post, into quote pictures, into a podcast. Ask the question, how can I get every ounce of life out of this content while providing value to my listeners.
- Just do it. Start now and build it into your schedule. When running your own business, it can be hard to make time to work on the business instead of just in the business. In the immortal words of Admiral Ackbar, “it’s a trap!”.
via GIPHYThis will stifle your long-term growth. Investing in creating content is a long term play, but long term plays always pay off more!
Here are two super valuable articles from Gary on this topic: Content on Content on Content and Document V. Create
