This is one great way to create content in our digital age. This video is every bit of a right hook that Gary Vee talks about. This T-Shirt brand creates videos of communities showing support for memebers of their community. The kind of videos that go viral and bring up all the feels. Like this one:
What a super cool thing. But Dude Be Nice takes it to the next level and uses it to sell t-shirts! Connecting your brand with these types of feelings is a great move to help the brand grow. What amazing advertising! This video had over 6 million views on Youtube and almost 4 on Facebook.
Additionally you help your purchasers feel like they are apart of a movement. Good feels and a movement? That is a great recipe for a strong brand and strong sales!
What kind of good feelings can you associate your brand with?
