Empower your team to be creative on social media.While in some situations a centralized social media creator is a good idea, more and more the idea of having members of your team be empowered create seems like a better idea.
While you should have a gate keeper to ensure that all content is appropriate and on message, that does not mean you can’t allow other’s good ideas to surface. One of the things I see when working with different organizations with social media is that a lot of non-marketing employees have really good content ideas. It is a very old school business model to keep people siloed in how they contribute to the business. If a production employee has a good marketing idea they should be allowed to be shared with marketing and given the time of day.
Silos prevent collaboration and collaboration creates amazing results! Communicate to your team that their ideas are valuable and try them every once in a while.
