In honor of the election my social media win or fail for this month is a win by Gerald Daughtry. Gerald Daughtry is running for re-election on the Travis County Texas County Board. Here is the video:
This video is a great for a few reasons:
- It is a positive ad. It doesn’t talk about his opponent, it talks all about Gerald and how much he loves the work of government. This is refreshing in our climate.
- It is funny. Why is the last time you saw a political ad that was funny and funny is a not sad way.
- Humanizing. That is actually Gerald’s wife and she delivers an amazing performance, get this lady a medal!
- Non-partisan. In a policial climate that is completely partisan, this ad transcends that environment and is one of the reasons it went viral.
This video has over 3 million views on his channel alone. It has also been rebroadcast on many news stations across the country. This might be the most popular ad for a county commissioner ever. This video was produced by KC Strategies but I wish it had been me!
Here are the Daughertys on a news interview: