While the lottery is now over, there were a few businesses that took advantage.
This months social media win or fail is the Pasta House. The Pasta House is a small chain of Italian restaurants in the St. Louis Missouri area. This month they scored a win because of their campaign around the lottery.
The offer was simple, like our page, like and share this post, and we will split this ticket with you if we win. Simple premise. Fantastic results.
This post took off like wild fire all around their region. What was the investment? It was not a sponsored post so just the cost of the ticket, which is a few dollars at most. The return might be some of the highest ROI i have ever seen.
According to some the Page Watching tools that Facebook provides they had 200% growth in their page fans and engagement. They picked up 1000’s of fans for literally a few dollars.
This was gorilla news jacking at its finest. What a win!
