We have all heard it said that the best marketing is word of mouth. From a marketing perspective, it is the absolute best way to do marketing. But how do you create good word of mouth?
The best way is to deliver great customer experiences every time someone comes in. Some of the biggest setbacks in restaurants I have seen is when the staff had an off night. The effects of that can be felt for weeks. Bad word of mouth spreads.
In this new chart from MarketingCharts, we see what people want to do when they have a good experience. Most everyone will tell friends and family. That is why I put an emphasis on working on the entire organization, holistic marketing, rather than just buying a billboard! Lets work towards making start raving fans!
