I had a client recently who found that their map listing on Yahoo Local was incorrect. They had tried and had been unable to find how to update Yahoo Local. I then took up the quest to change their Yahoo listing and also found it to be difficult. I wanted to show how to make that change and talk about why it is so hard to change:
1. Using Yahoo search: Look up your business.
2. Look for the local listing, which should look like a map listing.
3. Click the text that says: Is this your business? Verify your listing
So far so good. But here is where it goes downhill:
You will now be taken to a page that instantly aggregates almost all major (and some minor) directories online to match up the contact information for your business. This showed about 36 directories in all and all the info shown about your business. It also highlights the problems with each listing.
This tool is powered by Yext. Yext is a tool that I was told about by a fellow CO Member Austin (@NotReallyAustin) a few weeks ago. Yext allows you to update all of your online listings at the same time. This could be a very useful tool for marketers and businesses in two ways: 1. It shows you were your listings are incorrect (for free!) and 2.) if you have more money than time (established business or if you do not have an intern), you can pay Yext to update all your listings at once. Yext would be a great tool for creating brand consistency over all the different channels people might be looking for you. Yext could be a good tool, but this article is about Yahoo.  
Yahoo really really really wants you to use Yahoo Localworks.  Localworks is Yahoo branded version of Yext. Yext has a small icon at the bottom of the page indicating that the Localworks is powered by Yext. Most of us are not going to want to pay to update a Yahoo Listing though!
Now its time to pick up with step 4.
4. From here, click on the Local Marketing tab on the main navigation menu.
5. On this page scroll down to “Try Local Basic Listing for free” this is two thirds the way down the page.
Clicking “Sign Up” will bring you to a prompt to fill in your business info. This will once again bring you to a screen with the Yahoo LocalWorks listing. They will once again ask you to buy something!
6. Read this screen carefully and find the No Thanks! button.
It is next to the large brightly colored sign up now button on the top of the page. Now you will be able to go through some more routine steps to update your information.
There are a few steps still like verifying your identity and things but from here its pretty typical. One last thing is they have to approve your changes which takes between 2-5 days. The last listing I changed has been pending for about 2 weeks now.
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