Another helpful chart this week from MarketingCharts.com. Depending on your business, college kids can be a great customer base to target. This is especially true with affordable restaurants, entertainment venues, and clothing stores. College students love to spend time with their friends and frequently that comes in the form of sharing a meal, shopping, or going to a concert. As with all the age groups, college students love word of mouth, after all it is the best way to find out about the new hip restaurant or store in town. The other two mediums in the top three are very affordable to utilize.
Online coupons can come from email marketing, a page on your website, a special on social media, or a deal with a local online deal program (here in Jackson, Snagmob.com is popular). Mobile ads are really easily done with text message marketing. Text message marketing can be done cost effectively and because you can send out time sensitive deals on a slow night of business they can help drive traffic strategically. They can also be used to bring attention to specific deals and events you have going on. People frequently forget things you have announced earlier through more traditional means of marketing and a text can give them a very timely reminder.
Adelsberger Marketing can help you with getting an email or text messaging campaign set up for your business. Send me an email at: email@example.com to set up your free consultation.