Things get a little spooky at Medina this time of year at the farm in Medina. This community event is created by the Medina Lions Club and has been going on for 40 years. Since it is run by a civic group, all the scarers are volunteers and all the funds go to support local charities. We did a number of things for this project but the primary piece was the video.
Shooting a video at a farm and in the woods in the dark away from electricity was a bit of a challenge. Luckily we have invested in the Sony A7SII line of cameras that are renowned for there excellent low light capability. We also brought several battery powered lights with us for the shoot. The ‘hero’ image of Pennywise walking through the forest was achieved with a battery powered 120D and two Dracast LED panels and a fog machine. (The most unnerving thing of the whole night was that Pennywise didn’t break character even when we were shooting this scene.)
The scarers were all super great about being filmed and did a great job of working with us. While the production was tricky, everything was taken to the next level in editing. Editing to music helped make the scary footage even more terrifying.
This video had amazing organic results! With over 100 shares and 15,000 views in the first couple of days, it spoke to a few things:
1. The Community is invested in this project. With all of the people it takes to put this on, it takes lots of folks from lots of different groups of people which connects the project with lots of different tribes around the area. It is also entering its 40th year so that leaves a legacy to connect to.
2. This is the first year they have promoted the farm in this way. There is a novelty to this video and people seemed to really enjoy that.
3. The production value of the video made people excited about the farm. If we had shot this on a cell phone, people would not have been as interested in the content, that high production value makes it worth watching!
So without further ado, here is the video: