Attention and Action
Branding (Logo, Fonts, Colors)
Branding (Logo, Fonts, Colors) Branding is a fundamental part of any business and every company should have a good logo as part of the brand.
Kevin Adelsberger
The Adelsberger Marketing Blog
Attention and Action
Introduction
Branding and Builders When we work on marketing projects, we like to think of two categories: Builders and Drivers (a concept we are borrowing from
Kevin Adelsberger
Attention and Action
Who Are Your Customers?
Who Are Your Customers? You need to know who your customers are in order to grow a business. We start every project with an exercise
Kevin Adelsberger
Attention and Action
Messaging and Terminology
Messaging and Terminology The way we talk about things can be important to convey what they mean to us. Calling someone who works in your
Kevin Adelsberger
Attention and Action
Stark Raving Fans
Stark Raving Fans “Stark Raving Fans” is a term that I came across in Seth Godin’s work. Stark Raving Fans means you go beyond just
Kevin Adelsberger
Attention and Action
Do You Deliver Well?
Do You Deliver Well? If you spend $10,000 on advertising and your customer service or product is horrible, what will the result be? You’ll have
Kevin Adelsberger