Messaging Elevator Pitch The classic imaginative scenario, you wind up on an elevator with a potential customer or investor and you get 60 seconds (or

Branding (Logo, Fonts, Colors) Branding is a fundamental part of any business and every company should have a good logo as part of the brand.

Branding and Builders When we work on marketing projects, we like to think of two categories: Builders and Drivers (a concept we are borrowing from

Who Are Your Customers?  You need to know who your customers are in order to grow a business. We start every project with an exercise

Messaging and Terminology The way we talk about things can be important to convey what they mean to us. Calling someone who works in your

Stark Raving Fans “Stark Raving Fans” is a term that I came across in Seth Godin’s work. Stark Raving Fans means you go beyond just