Imagery/Photography The world’s largest companies have detailed photography standards for marketing. They will have entire guides dedicated to how their products should look, who should
Tim Cook doesn’t giveth, he just taketh away. This time it’s inbox tracking. Most marketers are well aware of Apple’s recent war on digital marketing.
Graphic Elements (Collateral) When making sure you have all the builders in place, it is not necessarily exciting to think about all the many graphic
Messaging Elevator Pitch The classic imaginative scenario, you wind up on an elevator with a potential customer or investor and you get 60 seconds (or
Branding (Logo, Fonts, Colors) Branding is a fundamental part of any business and every company should have a good logo as part of the brand.
Branding and Builders When we work on marketing projects, we like to think of two categories: Builders and Drivers (a concept we are borrowing from
